This is ridiculous on the EU's part, but Apple is also terrible about keeping obvious scams and fake apps out of the Store so I won't cry too much for them.
Actually I always thought that Apple did a pretty good job dealing with the scammy Apps, that is before the EU made them tear down a lot of those previous protections. If you find a scammy App you can quickly report it to Apple, and in most cases they remove the APP pretty quickly.
It's not perfect, nothing ever is, but I think Apple tries its best to stop the scammers. Problem is you get rid of one and there is another popping up in its place.
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