OK sure...but in reality how many people will do a multi store price check on their groceries every week before they go shopping? I am sure that some do but most will simply go to their regular store given that, in the UK at least, there is usually very little difference in the price of "brand name" products from one store to the next (special promotions excluded of course) and even if there is, while BRAND A may be cheaper in Store A, BRAND B may well be more expensive. If there was that much of a variance from once store/chain to the next the consistently more expensive one would risk going out of business.
That sort of proves my point. There is so much competition in the supermarket retail space that prices are set as low as possible, pretty much. This is great for consumers!
However, I know plenty of people who go to one supermarket or another based on current sales or coupons they might have. We know this is true because coupons work, and supermarkets keep using them. Obviously they work well enough to sway a material amount of people to their stores.
With respect, of course there is the option to pull out if you don't like the terms. You make it sounds like Apple is literally forcing Spotify to have the app on the App Store. I think what you are saying is that there is "no option to pull out" if you want to keep selling your product to those customers and you have a point there. I think what frustrates me is the fact that Spotify wants to sell to Apple/iOS users...but it wants to do it on its own terms. They are choosing to try to grow their business...fair enough...but they don't want to agree to the supplier's terms...
If your product requires a mobile app, you pretty much are forced to use Apple and Google. There is literally no other way to distribute a mobile app but to use both of them at the same time.
Also, Spotify is agreeing to Apple's terms. That's not at all the issue. Spotify has an issue with how Apple conducts itself in competition, which has nothing to do with Apple's app store terms. Part of the issue is that Apple doesn't follow it's own terms for in-house apps.
Apple wants to be both a platform owner
and competitor. The problem is unique to the music streaming space: It cannot fairly do both. The music streaming space here is key because rates are set by statute, so Spotify cannot compete with Apple by somehow getting a lower rate.
Take this simplified example:
- Statute sets rates, and we know the average streaming user streams $7 worth of music per month. Assume that's true for all people.
- Spotify sets their prices at $9/month, but Apple takes a third for in-app payments so Spotify gets $6. Spotify loses $1.
- Apple sets their prices at $9/month too. For Apple it's win-win: If the customer goes with Spotify, Apple gets $3. If the customer goes with Apple, Apple gets $2.
- Apple could also undercut Spotify and set their prices at $8/month, still making money and it's still a win-win.
- Spotify then has no choice but to get around Apple by getting rid of in-app payments, but then it is forced by Apple to have an inferior app. Apple can process payments in app and advertise plans, but Spotify cannot. Spotify is forced by Apple to make trade-offs that Apple does not have to make.