Žalgiris;11544890 said:It makes no sense.
I believe the comment is suggesting that due to Apple's CONTENT supplied to its iPhone users, increased data usage has plagued mobile providers. Apple has increased content through its iTunes store, from simply providing music to applications and now movies. Couple this with an unparalleled demand for general data usage due to the iPhone's popularity and mobile providers are screwed.
I never thought of this take. Think about it: Apple has had a GENIUS long term business model revolving around its iTunes store. It's been stated that Apple earns a larger profit margin through hardware sales. Evolving from iPods to mobile devices such as iPhones and iPads, Apple has created a closed ecosystem with their devices through iTunes (iTunes permits full syncing/usage of only approved Apple devices). Provide more content with iTunes, entice more iDevice owners, and make more profit through those sales. The strain of the content provided by Apple through its iTunes model has taxed mobile providers' networks to an unforeseen level. I'm certain Apple is concerned with mobile service quality, however the bottom line for Apple is in sales of their mobile devices, supported by content through its iTunes store. An exclusive contract with one mobile provider in the nation (the U.S. in this instance) means a greater chance of market growth due to trends in product demand over quality of service (as is the current case with AT&T). This model locked in sales for Apple, gaining them a huge cash reserve through selling iDevices, which then lead to owners purchasing Mac OS X based systems and Apple gaining even greater market-share. Perhaps Apple never revealed its intention of increasing content supply to mobile service providers for it's products, as a result mobile carriers were not prepared.
A rather poor comparison, but let's state that I'm a guest at your home. You agreed to let me stay for an x amount of time. Suddenly, I've invited a friend over, and another, and another. Soon we're consuming your food, electricity, water, etc. This wasn't agreed upon and as such you have unforeseen financial consequences. Should I pay for those expenses or should you?
I'm certain that mobile providers have gained a great deal of wealth from the sales of Apple mobile devices, so in my opinion this is basic human greed. However, objectively I can understand given this business model why mobile providers may feel shafted by Apple.
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