iPhone Air Every thread online about the Air.....

[dantay]

Your mind is going to an objective place for a feeling that is more subjective than anything else. And that will immediately remove the ability to enjoy the Air for what it is, because you're seeing it for what it could (or "should") be instead.

Regardless, nobody is right or wrong here. As opinions are just that... Opinions.

Objectively: The Air is quite compromised and not “worth” $999 to those who don’t fully understand how much went into the creation of this device, only looking at the value proposition compared to what specific features it doesn’t have vs the rest of the 17 lineup. Which only tells a fraction of the story because…
Subjectively: It's the most refreshing, exciting, and jaw-dropping iPhone since the X; which was also $999 and set the stage for where iPhones (to some degree) go from here. And innovation, particularly R&D, costs $$$.

Also, the estimated bill of materials for the Air is around $485 vs $408 for the 17 Pro Max so... It's kind of a bargain when you factor in that the "Apple tax"/profit margin isn't nearly as high per unit. $899 would've been the sweet spot for sure, but $999 is quite fair all things considered imo. Especially factoring in that ALL Airs, including the base 256GB, come with the highest end and fastest storage compared to the rest of the lineup.

Maybe less of a bargain if you take into consideration the residual value of an unpopular device.

 

[joshwithachance]

Maybe less of a bargain if you take into consideration the residual value of an unpopular de

Irrelevant to me personally, as somebody who trades in/upgrades yearly (I like a fresh battery, reset warranty, and better cameras). But for those who hold onto their phones a bit longer and/or resell instead… You’re not entirely off base.

 

[dantay]

Irrelevant to me personally, as somebody who trades in/upgrades yearly (I like a fresh battery, reset warranty, and better cameras). But for those who hold onto their phones a bit longer and/or resell instead… You’re not entirely off base.

I too upgrade annually and swapped the Air for the Pro for a number of reasons but knowing it’s unpopular and may struggle on the used market also factored into my thinking. As with anything, it’s only a “bargain” if the residuals are good and the bill of materials doesn’t effect that, market perception does.

The best way to burn money is a Samsung Fold/Flip which again…..I still do every year.