It would help if they reduced their prices as the machines aged and became more and more out dated but they don't. You can't really get at Apple; their practices are absolutely sh*t but they prosper. So they don't have to change do they? Only if they take a severe dive will they become concerned by what people think. It'a an age old story. If they could sell Core Duo in a nice case made by children for 5K they would.😉