I know... It just sucks. I'm starting to hate Phil simply because he had to say that courage thing and probably say that the crappy keyboard is amazing! And our customers love it!
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Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'
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I know... It just sucks. I'm starting to hate Phil simply because he had to say that courage thing and probably say that the crappy keyboard is amazing! And our customers love it!
Um... including state of the art processors, storage, and graphics (which boy, let's hope) isn't really innovation on Apple's part. It's kinda, just... how you update a computer from year to year.
And if they DO have some kind of innovative SSD or GPU or CPU in there (they won't, because there aren't really any on the market, but let's say), it won't be Apple innovating, that would be Hynix, Intel, AMD, etc. So where can Apple innovate in this situation, you may ask?
How about by trying out a new interface element along the top of the keyboard? It's worth a shot.
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If (when) this is the case, I'll be grabbing myself one of those magnetic breakaway USB C cables folks like Belkin make. Gotta have my magsafe.
The replies here ooze with Apple fanboy-istic naivety.
Why slap in a OLED panel for something our display can already do? Total rubbish.
Why slap in a OLED panel for something our display can already do? Total rubbish.
bring on the fanboy apologists.
Honestly though it's just another shiny gimmick. I'm not terribly butthurt about Apple taking away function keys. I don't need them as function keys (f1-f12) in any Apple programs that I use. While I do occasionally need them in Windows and Linux VMs, it is trivial to remap to another key combo.
I'm more concerned that they are going to remove the headphone jack, SD card slot and USB-a in favor of USB-c for power TB and USB. Which probably makes Ive weak in the knees just thinking about it, but is casting stones in the path of actual Mac users. People who use their Macs to get stuff done?
I use SD cards daily, I have numerous TB and USB-a peripherals. I'd have to spend a couple hundred on adapters to get all of that connected to a USB-c only machine (or use a USB-c dock, which only works when I am at home or in an office, not on the go).
An incremental approach with USB-c replacing just the USB or the mini DP TB is better.
Again like the lightning headphone kerfuffle, the selection of devices isn't there yet.
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Maybe, maybe not. They may have a unique implementation. Perhaps wait to hear how it works before you call it total rubbish.
^ This.
Just got a 2TB external hard drive a few days ago and was given another one for free. Both use USB-A just like majority of my phones. Rather have my standard USB-A, SD slot, and MagSafe over Magic Toolbar and USB-C only. The elimination of USB-A and SD slot is a bigger deal to me than Apple removing the 3.5mm headphone jack on iPhone 7.
MBA 13 I bought yesterday is why I couldn't wait another week. I figure Apple will go this route to irritate the Mac fans like they did to iPhone users last month with the required dongles and Hissgate. If Apple decides to go this route, then my MBA will be my first and last Mac. My last product from Apple as well.
I can adapt to change and can get used to it pretty quickly but not at the pace of Apple's planned obsolescence to make way for new standards again and again. Other companies like Samsung are guilty of this too. You buy a 4K TV when higher resolutions is born. I get it, Apple. Change. Courageous. Evolution. Whatever. But I am not playing this game with you.
Most replies are either indifferent, or against, the "Magic Toolbar". I'm guessing you didn't bother to read the comments before forming your opinion on what they said?
USB-C - Hella Annoying....
Electronic Menu Bar - Battery draining....
Come on apple.... Let's get innovative... stop going backwards, and lets save the battery.... Where's the touch screen?!
Electronic Menu Bar - Battery draining....
Come on apple.... Let's get innovative... stop going backwards, and lets save the battery.... Where's the touch screen?!
You are giving them WAY too much credit: they couldn't tell you how books are printed... and you think they are going to understand Triangulation and Frequency Hopping Spread Spectrum??
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Don't forget: "Can't innovate my ass!"
It's not the Magic toolbar or it's name that concerns me it's the possible inclusion of the Macbook's butterfly keyboard mech in a Macbook Pro. They're horrible to type on. That would be a big turn off for me if they go down that path. Fingers crossed they keep the rest of the keyboard as is. Travel on keys tends to be a good thing.
A week before Apple's just-announced October 27 Mac-centric event, a newly discovered trademark filing has been unearthed online, suggesting a potential name for the OLED panel on the new MacBook Pro. According to information rounded up by Brian Conroy at The Trademark Ninja (via The Next Web), a trademark filed by a company called "Presto Apps America LLC" for a device dubbed the "Magic Toolbar" could be Apple's name for the touch bar panel on its new MacBook Pro line.
Conroy lays out a line of evidence pointing to Apple's involvement with this particular name, beginning with Presto Apps' incorporation on January 22, 2016, and followed by its filing for the trademark just a few weeks later on February 5, 2016. The cost of the trademark application was furthermore estimated to be around EUR16,000.
The trademark's cost, along with Apple's stable of "Magic" products -- Magic Keyboard, Magic Mouse, Magic Trackpad -- fuel Conroy's main line of evidence. Given that Apple has a well-established reason to potentially do battle with any company in court who would file a trademark with "Magic" heavily featured in the title, Conroy says anyone would "have to be 100% certified insane" to spend so much money on something that a company like Apple could shut down with relative ease. He calls this "the main reason" he believes Presto Apps is Apple.
To top it all off, when investigating Presto Apps' trademark applications in Canada, Indonesia, and Malaysia, it was discovered that the "Magic Toolbar" application was filed by the same lawyers who applied for the "AirPods" trademark. As Conroy concluded, "either Presto Apps America is Apple and the Magic Toolbar is going to be part of the MacBook announced on 27 October or else it's the strangest set of coincidences and unlikely events I've ever seen."
Rumors that began earlier in the year suggested that the OLED panel on the MacBook Pro will dynamically change for specific apps that are open on the computer, as well as integrate Touch ID into Apple's MacBook line. Internally, Apple reportedly named the OLED panel the "Dynamic Function Row." Refreshed versions of the MacBook Air, iMac, Mac Pro, and Mac mini are also believed to be part of the October 27 event.
Article Link: Evidence in Trademark Filing Points to MacBook OLED Panel Officially Called 'Magic Toolbar'
I disagree with your statement.
Hard drives can and do fail without warning. No matter how well you may look after a computer, they fail randomly, and that failure may have nothing to do with how they are treated; it is the nature of hard drives.