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Could they just call this the M1S or something? I know it’s a new node and design but they can market it however they want. And drop it in the MacBook Pro 13 inch to give a reason for it to exist over an M1 air? Then refresh air with M1S later down the line (with new design and probably a price bump), keeping the old M1 air for an entry level option…
 
But why? It’s new cores. It’s faster than M1. People aren’t stupid - they understand that M1 Max and M1 Pro are faster than M2 for multi-threaded workloads.

Could they just call this the M1S or something? I know it’s a new node and design but they can market it however they want. And drop it in the MacBook Pro 13 inch to give a reason for it to exist over an M1 air? Then refresh air with M1S later down the line (with a price bump), keeping the old M1 air for an entry level option…
 
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intel have mixed process nodes to fill different product gaps and bit kept the same generational numbering. granted, it was more of necessity for them, but if this thing is more powerful than the M1, and M1 has barely any completion, why would they just replace it with a better one when there’s an opportunity to offer it at a premium? If they call it M2 it’s harder for marketing to justify the price bump. I would LOVE to be wrong mind. Just a thought anyways
 
Could they just call this the M1S or something? I know it’s a new node and design but they can market it however they want. And drop it in the MacBook Pro 13 inch to give a reason for it to exist over an M1 air? Then refresh air with M1S later down the line (with new design and probably a price bump), keeping the old M1 air for an entry level option…
Really I mean “Would they” rather than “could they”. I would rather they didn’t for the sake of more accurate naming conventions etc
 
But he said he won't be purchasing a M1 Pro or Max because the M2 has faster cores.

So why wouldn't that same concern exist for the M3, M4, M5, and M6? They will always be faster than their predecessors.

If one's workload is such that the "base" M SoC (M1, M2, M3) handles it fine, then yes, no reason not to wait for the newer generation if you can to take advantage of the performance improvements.
 
I’m still confused by the idea that apple will release the M2 or even talk about it before the high end desktops are released. if they do, pro customers and the media will lament that these new desktops have the older processors And not Apple’s best of the best, people will wait since the new M2 Max will be around the corner. Etc.

either the rumor mill is dead wrong or I really don’t get this strategy.
Nothing to be confused about. Even if the M2 entry-level is launched this week, it will simply be a replacement for the M1 with minor incremental performance that would be unlikely to make existing M1 owners want to upgrade.

Based on the release history there was a year between M1 and M1 Pro/Max, so we would logically expect the same for the M2, i.e. no earlier than March 2023. That is hardly "around the corner".

You don't require much research to determine that M1 Pro/Max will be considerably more capable than M2 for most workloads, except those that are single-threaded and will benefit from slightly faster CPU cores.

Intel did exactly the same thing between their Core and Xeon product lines, and I don't think anyone in the market for these machines was confused by their positioning in their market segments.
 
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For those who dont want to wait for macr to post other articles about what gurman also said here its whats left of his post

Gurman also said
I also wouldn’t rule out Apple previewing its next-generation external display. I’m told Apple actually completed work on it months ago, and the device was due to launch soon after last year’s MacBook Pro. Apple’s last in-house monitor came in 2019 alongside the Intel Mac Pro. A monitor would also explain the “peek” spelling.”

“I don’t believe the new iMac Pro or Mac Pro are ready to go on sale imminently, but perhaps Apple wants to preview at least one of those machines ahead of a release a little later this year.”

oooh how Gurman supposedly knew about this, is heralded by tubers as being the goat leaker (ahem NIT!), yetgailed to mention this as a leak?!

such garbage, or you just Gurman speaking bout this.
 
If we do get a monitor reveal on Tuesday, I hope it is the entire family:
  • 32" 6K edge-lit display at $2500
  • 27" 5K edge-lit display at $1500
  • 24" 4.5K edge-lit display at $1000
 
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So what is taking so long with putting Apple Silicon in the 27 inch iMac?
 
So what is taking so long with putting Apple Silicon in the 27 inch iMac?

I am guessing supply constraints from TSMC on M1 Pro and M1 Max SoCs were the main holdup. The MBP's are finally starting to see better shipping dates so Apple might have enough now to support the iMac and Mac mini Pro,
 
If one's workload is such that the "base" M SoC (M1, M2, M3) handles it fine, then yes, no reason not to wait for the newer generation if you can to take advantage of the performance improvements.
Ok, but if you are waiting for the M2 generation, why not wait for the M3 which will be even faster than the M2?
 
*crosses fingers*
AR Glasses… AR Glasses… AR Glasses…
I certainly hope not. VR/AR are so ridiculous. I am finally glad Apple is treating Macs the way they should be treated now. Its been since the 2010 Mac Pro that Macs have been this interesting. They need to finish focusing on the Macs first. They should not get distracted with yet MORE product lines.
 
I’m still confused by the idea that apple will release the M2 or even talk about it before the high end desktops are released. if they do, pro customers and the media will lament that these new desktops have the older processors And not Apple’s best of the best, people will wait since the new M2 Max will be around the corner. Etc.

either the rumor mill is dead wrong or I really don’t get this strategy.
Apple needs to do it or else they will not be able to keep up with Intel. M1 is going on 18 months now since it first was introduced and launched. If Apple waits until next year before releasing M2, that is going to be a very bad thing. And there will be more people like you that will say "Why is Apple releasing M2 when they just released the M1 Max Quad Pro Ultimate Extreme for $40,000?"
 
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Is Apple going to release a new desktop chip revision every year similar to what they've been doing with mobile processors?
 
Is Apple going to release a new desktop chip revision every year similar to what they've been doing with mobile processors?
If they view their processors as products, and take the “launch with something great, then iterate rapidly while competitors are still trying to catch up to the first version” approach, yes.

That said, I think something is on the horizon that the M1 is the minimum processor requirement for. So I don’t really know what the long term strategy is on this front.
 
If they view their processors as products, and take the “launch with something great, then iterate rapidly while competitors are still trying to catch up to the first version” approach, yes.

That said, I think something is on the horizon that the M1 is the minimum processor requirement for. So I don’t really know what the long term strategy is on this front.
Since Apple is no longer restricted by Intel's release cycle perhaps they'll be able to refresh macs a little more frequently. I feel this has been an issue over the last... a lot of years.
 
Because the Pro and Max offer many more cores, much higher memory bandwidth, many more GPU cores, …

The consumer chip will be faster in single-threaded applications, but slower in Pro workflows.
Then wait for the M3 Pro Max. Will be faster yet. Or wait for MXth iteration in 80 years.
 
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If M2 has a 15% faster CPU core for example, it will stop me buying the M1 Pro or M1 Max desktop I’ve been waiting for, as with M2 Pro or Max every performance core will be 15% quicker.
And then you'll be waiting for the M3 Pro / Max for the same reason...
 


Evidence that Apple is testing the M2 Apple silicon chip, expected to debut first in a new MacBook Air and refreshed 13-inch MacBook Pro, has been spotted by a developer ahead of Tuesday's "Peek performance" Apple event.

m2-feature-purple.jpg

As reported by Bloomberg's Mark Gurman in his latest Power On newsletter, a "developer source" has informed him that in recent weeks, Apple has been testing a chip with an eight-core CPU and a 10-core GPU across multiple Macs on the latest macOS beta.
A similar story played out ahead of Apple's Mac-focused event in October, in which the M1 Pro and M1 Max chip names were spotted in app logs.

Apple's M2 Apple silicon chip will be the first significant upgrade for Apple's custom silicon on the Mac since its introduction. Apple unveiled the M1 chip in November 2020 and has since introduced more powerful iterations of the chip, including the M1 Pro and M1 Max.

The M2 chip is thought to make its way first to an updated 13-inch MacBook Pro and a completely redesigned MacBook Air. Gurman said today that a new Mac mini, expected to feature M1 Pro and M1 Max chips, is "ready to go" and could launch next week. A new 13-inch MacBook Pro and a new iMac could launch "as soon as the first half of the year," Gurman added.

Gurman reiterated his expectations for Apple's "Peek performance" event on Tuesday. As widely reported by previous rumors and leaks, a new iPhone SE with the same 4.7-inch design as the previous model is expected to be announced, but with the addition of 5G connectivity and a new chip.

A new iPad Air is also rumored to make a debut at the event, featuring the A15 chip, Center Stage, and 5G connectivity. Alongside the new iPhone, iPad, and at least one new Apple silicon Mac, Gurman said that a fourth "wildcard" announcement is possible.

Apple's event will kick off at 10:00 a.m. Pacific Time on Tuesday, March 8. In addition to being streamed on YouTube, the event can also be watched through the events webpage and in the Apple TV app. If you're unable to watch, you can tune in to MacRumors on the site or through our MacRumorsLive Twitter account. For a detailed rundown of everything we expect, see our guide.

Article Link: Evidence of M2 Apple Silicon Chip Spotted Ahead of Apple Event on Tuesday
I think the various predictions are wide of the mark. Why would anyone want to buy an M1 27” iMac now/soon when M2 is already available. It appears obvious that a 27” iMac with M2 will be announced. It fills a gap in the lineup, it fits with the available chips, and is likely to attract significant sales to those who are waiting to move to Apple Silicon but don’t want the small screen iMac.
 
Except there is no M3 yet. The M1 has been out for many months, and the M2 is already available. How difficult can this be to figure out???
By your logic, there is no M2 yet either... we are still talking about a rumor...... a very likely rumor, but I can bet there will be an M3 too so that also is a "believable rumor."

If I were in the market for a Pro / Max right now it would be an M1 and I could care less of a consumer version M2, by the time an M2 pro / Max will be delivered it is likely there will be an M3 consumer.

Looks like someone is just looking for a specs or a number to prove he bought the best without caring to figure if it is really the best.
 
all these bobos here saying there wont be no m2 chip because butthurt they shelled thousands of $$ recently to max and pro chips. they knew their cpus will be absolute in in 6 months lool. get a real life. this is a trillion $ private business not ur buddy. pathetic.
 
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