Seeing as the Apple online store says that iPhones will only be sold via Apple Retail and AT&T Retail, I'm going to say this is accurate.
Unless something new comes out in the weeks to come (which I hope it does), say bye bye iTunes activations.
last year the apple store did not accept pre-orders, or orders of any kind until the minute the stores actually released them for sale. you can COUNT on apple.com selling the new iphone on july 11th, but it is unknown if that will be just the phone you activate later as in the past, or like other cellphones you might actually now be signing on the dotted line for the at&t rate plan contract as part of the online purchase order. sadly i expect apple/at&t will return to the model of "activate when you buy" as a way to stop the jailbreak issue, as many won't jailbreak the phone if locked into a at&t 2 year contract.