You going facebook so you can share cat videos and baby pictures.
They use that "permission" to invade every single aspect of your life and sell everything about you to anyone... that Zuck wants.
The Western World needs to make one simple legal change. All personal information is copyrighted and trademarked, and must be licensed for use. Any amalgamator MUST get permission on a case-by-case and byte-by-byte basis for all collected information. And then fully disclose what information they got, where they got it from, and where they want to apply it. And at any time with no response or permission from the individual, the information MUST be destroyed.
Then we can go back to "F'n Chucky" and cat videos. The world will be better off.