What the story is really saying...
Apple: tries to tell facebook how the deal is going to work
facebook: says no for 18 months
Apple: Okay we'll do this with out you and still be successful
Facebook : be my guest.
Apple Launches Ping with all its fanfare!!!!
Ping fails...
Apple: Hey facebook... we want to talk about what you want now.
facebook: Okay Apple... this is how the deal is.
any theories on how the deal looked before FB bailed?
Is this about marketing personal info ?