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What the story is really saying...

Apple: tries to tell facebook how the deal is going to work

facebook: says no for 18 months

Apple: Okay we'll do this with out you and still be successful

Facebook : be my guest.

Apple Launches Ping with all its fanfare!!!!

Ping fails...

Apple: Hey facebook... we want to talk about what you want now.

facebook: Okay Apple... this is how the deal is.

any theories on how the deal looked before FB bailed?
Is this about marketing personal info ?
 
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