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facebookmessengerads-250x507.jpg
Home screen ads in Facebook Messenger, which have been in testing in Australia and Thailand since January, will soon roll out to all users in a beta capacity, Facebook announced in a blog post this morning.

The Facebook Messenger home screen currently displays recent messages from friends, "Shared Days," Favorites, and friends who are currently online. When ads roll out, this screen will also feature tailored advertisements similar to the ads already displayed on Facebook and Instagram.
Today we're pleased to announce the global beta expansion of Messenger ads. People already spend time on Messenger interacting and conducting commerce with businesses and brands they love, and now with Messenger ads, they have an opportunity to discover experiences directly on their home tab.
Home screen ads will join "Click to Messenger" ads that drive customers to Messenger after clicking an ad in Facebook or Instagram, and sponsored messages, designed to let companies to send ads to users after an interaction to "re-engage."

According to Facebook, a "small percentage" of people will begin to see ads on the Messenger home screen towards the end of the month as the company begins to build ad inventory. Facebook says ads will gradually be extended to additional users over the coming months as it learns from the beta experience to ensure it is "continuing to deliver the best experience."

Global ads will be available to a select number of advertisers starting today, and those advertisers can begin to add Messenger to their ad campaigns.

Article Link: Facebook Messenger Home Screen Ads Rolling Out Worldwide
 

Sharkoneau

macrumors 6502a
Jan 13, 2017
700
554
Michigan
Awful app that seems to prioritize anything but chatting these days. Yes, I've been critical of Messenger in the past because it's fully deserved.

Also, as an end user I'd rather have random ads than targeted. The less I'm tracked, the better. Relevent does not equal enjoyable.
 
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lsutigerfan1976

macrumors 68030
Sep 14, 2012
2,713
1,668
You had no problem using Facebook for free. Someone’s gotta lay the bills. Too many selfish and self centred people today who think everything should be free.

There is a difference between finding a way to pay bills if you are company. And there is trying to squeeze every cent out of you. Which is what it seems like they try to do. I also think ppl are worried about privacy issues, when a company constantly wants to use your info for one thing or another.
 
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Böhme417

macrumors 6502a
Mar 11, 2009
703
855
You had no problem using Facebook for free. Someone’s gotta lay the bills. Too many selfish and self centred people today who think everything should be free.

I don't know that it's that people think everything should be free. It's more like the fact that it was one way (free and no ads) before, and they're now trying to change it. If it had ads the entire time, it wouldn't be an issue. Add to the fact that this was something already part of Facebook in the beginning.
 
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hauntvictim

macrumors 6502
Sep 23, 2009
281
141
Orange County, CA
I barely, barely use Facebook, unfortunately everyone I know is on it.
But I guess that's the hook. I get it they have ads on the main app, but to insert it into Messenger. I think it's a slap in the face to the users. As someone mentioned above it's to pay the bills... so start a premium tier. Everything is a subscription these days, why not try that?
 
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Macaholic868

macrumors 6502a
Feb 2, 2017
532
658
I’m glad I deleted that app years ago. I think Facebook was stupid for spinning off messaging functionality into a separate app. They did it in a desperate attempt to gain market share over other competing messaging platforms but they went about it in the wrong way.

Spinning off messaging into a separate app did absolutely nothing to improve the experience for end users. In fact it made the experience of using their messaging platform more combersome and convoluted for their users.

Users who previously could use the platform seamlessly within the Facebook app suddenly had to download a different app and could no longer communicate with other users who either couldn’t or wouldn’t install it.

That approach was ass-backwards. They should have kept the messaging platform within the Facebook app to keep the Facebook user experience as integrated and seamless as possible.

They should’ve put out a separate messaging app designed specifically for users who didn’t want the full on Facebook app / website experience. Allow end users to download it and either quickly create a Facebook account if they don’t already have one or sign in using their existing account if they do and they’d be off to the races.

Instead they made the experience worse for both existing users who wanted the full on Facebook app / website experience and for new users who might have only wanted to use it as a messaging platform.
 
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Zaqfalcon

macrumors 6502
Mar 22, 2010
361
138
"Home screen ads in Facebook Messenger, which have been in testing in Australia since January"

I thought Facebook had been particularly irritating this year.

Can these be turned off?
 
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hotgril

Suspended
Jul 4, 2017
128
56
Artsakh, Armenia
LOL, I haven't updated this app in years. And I use it every day. I have the pre-bloat version of it still sitting on my phone. Maybe I oughtta put it up for people to download.

Also, what did Thailand and Australia do to deserve the testing? Sucks to be them.
[doublepost=1499821323][/doublepost]
You had no problem using Facebook for free. Someone’s gotta lay the bills. Too many selfish and self centred people today who think everything should be free.
If Facebook dies because nobody is looking at their ads, fine by me. I'll gladly pay a small fee for whatever messaging system replaces it. Just whichever one everyone decides to use.
 
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AppleInLVX

macrumors 65816
Jan 12, 2010
1,147
585
Even setting aside the myriad existing good reasons to not use this personal information vampire of a service, this alone is reason enough to give them the boot for good.
 
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JosephAW

macrumors 68040
May 14, 2012
3,928
4,687
Ad blocker.
[doublepost=1499823637][/doublepost]Switched to Telegram a few weeks ago and couldn't be happier.
 
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darbus69

macrumors regular
Mar 3, 2009
228
36



facebookmessengerads-250x507.jpg
Home screen ads in Facebook Messenger, which have been in testing in Australia and Thailand since January, will soon roll out to all users in a beta capacity, Facebook announced in a blog post this morning.

The Facebook Messenger home screen currently displays recent messages from friends, "Shared Days," Favorites, and friends who are currently online. When ads roll out, this screen will also feature tailored advertisements similar to the ads already displayed on Facebook and Instagram.Home screen ads will join "Click to Messenger" ads that drive customers to Messenger after clicking an ad in Facebook or Instagram, and sponsored messages, designed to let companies to send ads to users after an interaction to "re-engage."

According to Facebook, a "small percentage" of people will begin to see ads on the Messenger home screen towards the end of the month as the company begins to build ad inventory. Facebook says ads will gradually be extended to additional users over the coming months as it learns from the beta experience to ensure it is "continuing to deliver the best experience."

Global ads will be available to a select number of advertisers starting today, and those advertisers can begin to add Messenger to their ad campaigns.

Article Link: Facebook Messenger Home Screen Ads Rolling Out Worldwide

DELETING MARK ZUCKERBERG
 
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