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But all the world's small businesses have gone bust :(
{sarcasm} Yeah, it's been absolutely devastating!


1627573963425.png

{/sarcasm}

Credit to finance.google.com for the graph.

Edited to add credit statement.
 
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A few years ago, I bought a printer online. I went to an electrical shop first, checked out the printers and prices, and settled on one. Then I popped into a local coffee shop around the corner from the electrical shop and ordered the same printer from a different online retailer for half the price. Then, for the next few weeks, I was followed around the web by ads for printers. Huh? But I just bought a new printer. You ad-mongers obviously know I just bought a new printer online because now you are bombarding me with ads for printers. But I just bought a new printer. Why would I want to buy another printer immediately after I just bought a new printer? Pointless advertisements. Never understood the concept of online ads which are based on tracking your previous purchases. But I just bought a new printer! Oh, I should add, at that time I had a Facebook account. I don’t now. I left the platform 3 years ago. Never looked back. Ooooh, now that is a nice vacuum cleaner…..

Advertisers are subhuman scum. Like your example, they think they’re being clever but really aren’t.

I’ve noticed some new in-app adverts by Google have 2 stages. As if forcing me to click close before showing another 5 seconds of advert is going to endear me to whatever product they’re showing.
 
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While some people may not immediately click on and engage with an ad, the ad can act as a seed. There may come a time in the near future where you might be planning or shopping for something and that product ad you saw a couple months back will turn into a sale. Ads aren't always about immediate sales; It's also about making people aware of a product or company.

Precisely. I think people too often forget this. I have done this many times as a consumer.
 
I really don't understand why companies spend money on online ads. I never bought anything through an online ad unless I was explicitly searching for it because I had the wish to buy this product anyway because heard of it from friends or in news. Offline ads have had an impact me on me a few times. But online, NO.
Ignorant post. Imagine seeing an ad company make record billions in profits and then asking yourself “why do companies do online ads?”
 
I really don't understand why companies spend money on online ads. I never bought anything through an online ad unless I was explicitly searching for it because I had the wish to buy this product anyway because heard of it from friends or in news. Offline ads have had an impact me on me a few times. But online, NO.
Tbh, when I was looking for a job I found my job on IT Support through an online ad (It was from the same job portal I was looking through before.), but yeah, thanks to this ad I found the job.
 
Well, it's not about the money but the tracking they want.
Sure, but from the startup side, in particular—which is the way FB initially framed the argument that Apple was the "bad guy"—the issue was that ads would no longer be as effective at driving users to the startup's product. This is basically admitting that Apple's move to cut off their dodgy data practices would render FB ads less effective and thus, quite literally, less valuable to the startup. In any sane universe, a service that delivered less value would be considered a less valuable product and have a reduced price as a result. But afaik the advertising didn't get cheaper, just less effective. Same price, degraded product.
 
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"Facebook Reports Record Ad Revenue for Q2 2021 Despite Apples iOS Privacy Changes"

The iOS privacy thing was about an app selling your data to a 3rd party, right? And it lets people disallow tracking across different apps.

Well... Facebook is a 1st party selling ads inside their own app.

And there are billions of eyeballs using that app.

So I'm definitely not shocked by their ad revenue numbers.
 
Are they going to be pulled up their statement about iOS Privacy's impact? Are they hell.
 
Only matters for desktop/laptop users.

Most of FB's revenue is from their mobile apps, which cannot be touched by an ad blocker.
Incorrect, if you use something at the device level you won’t see ads anywhere including the mobile apps. I don’t see ads anywhere on my phone or tablet. Also, no tracking cookies as well.
 
Facebook must die

Everyone pack up and head to a different thread. All that needs to be said has been said by this person.
I honestly don't get this (meaning the obvious hate) and I hope you would be able to explain it to me. As a full disclosure, I am far from being fan of Facebook but I do know a lot of people who use it a lot. What exactly is your problem? I can only assume that no one forces you to download it and use it (any of the Facebook apps) then what is really the issue here? Do you not think that there should be an option for people who don't share your views to use these apps? And if they do use these apps, again.... how does that effect you? You have all the options available to not have anything to do with Facebook at all. There are many companies I really don't like so I never use their apps and stay away from them. Simple! So again why it must die? I am genuinely curious to know.
 
Facebook isn't being hurt by the privacy on IOS 14.. It's being placed on the marketers/businesses who want to generate growth. Ad firms and marketers are having to 3-5x what they usually would in AD spend to get the same amount of users, which means more money for FB.
 
I never get online ads on my apps or browser when I enable ad blocking thru my VPN. Is amazing more people don’t use it, is so simple.
 
Because online ads can work extremely well for one thing.

You can target the exact audience you want. Offline ads can't. You can track from ad click/impression all the way to purchase with online ads, at least before the Apple change. This would be impossible for offline ads.

As a consumer I have to slightly disagree about the wonders of targeted ads.
Before "targeted ads" was a thing, we organically had what I would call "relevant ads" based on context.

If I pick up a HiFi magazine today I mostly find ads about HiFi related stuff = what I´m in the mood for / looking to read about. It even adds to the experience and I can even appreciate the ads for showing me something new I might have missed. This is basically how online ads use to work as well before we received "targeted ads".

Today, instead of "informative-"/"relevant ads" about the topic I'm interested in,
I basically just get my browser history thrown back at me wherever I go.

It doesn't matter if I'm reading about cars, cats or computers,
I still get the same ad for that thing on Amazon that I didn't want to buy two weeks ago.

I miss "relevant ads" :)
 
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As a consumer I have to slightly disagree about the wonders of targeted ads.
Before "targeted ads" was a thing, we organically had what I would call "relevant ads" based on context.

If I pick up a HiFi magazine today I mostly find ads about HiFi related stuff = what I´m in the mood for- / looking to read about. It even adds to the experience and I can even appreciate the ads for showing me something new I might have missed. This is basically how online ads use to work as well before we received "targeted ads".

Today, instead of "informative-"/"relevant ads" about the topic I'm interested in,
I basically just get my browser history thrown back at me wherever I go.

It doesn't matter if I'm reading about cars, cats or computers,
I still get the same ad for that thing on Amazon that I didn't want to buy two weeks ago.

I miss "relevant ads" :)

It reminds me of that old joke:

"I looked for a pair of pants online... and now those pants are following me all over the internet!"

Facebook must think I love 80's T-shirts... because I see those ads all the time in the Facebook app.

I've never purchased anything from those sites. But the mere fact that I visited them must mean I'm still interested (?)

:p
 
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