Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch

[contacos]

I've never understood "personalized advertising". It seems like they always show one of the following 1) something I was just looking at and already purchased, 2) something I was looking at for someone else but not interested in it for myself, or 3) something I've already determined I don't want. How about just showing me something random that I've never seen before and might not know about...you know, like the good ol' days on TV.

exactly. Just because my sister got a dog and I looked up some videos does not mean I need 737382 items for dog owners or 37282828 how to videos on YouTube for the rest of my life while I could be missing out on random things that I could potentially be interesting in. Not only this, personalized ads even influence people to an extend. Those kind of ads r really the devil

 

[Wilburx3]

Deleted my FacePlace five years ago and it has never been a bad decision.

 

[xb2003]

Can Facebook just cease to exist already

 

[BuddyTronic]

I've never understood "personalized advertising". It seems like they always show one of the following 1) something I was just looking at and already purchased, 2) something I was looking at for someone else but not interested in it for myself, or 3) something I've already determined I don't want. How about just showing me something random that I've never seen before and might not know about...you know, like the good ol' days on TV.

For sure - but with all that databasing, they can also control what you do want.

Maybe not Tampons (which my dad always complained about having to watch on TV years ago), but definitely sparkly bright Nike shoes maybe, or really sugary overpriced coffee, or fake meat burgers, or the same old hip hop beats and jive.

The point is that it is invasive and these "Don't Be Evil" companies (Google) that remove the slogan from their credo, or Facebook which was always evil from the very start, are making excuses for violating humankind. I think it's oppressive control of the masses.

 

[TonyC28]

I’m seriously amazed at how tone deaf they are on this issue. It’s really interesting to watch.

 

[tharitm]

this is a new low, even for Facebook.

 

[Wordman]

That is a terrible ad and the song is creepy and annoying.

Kinda like Facebook, then.

 

[jjudson]

It's amazing their lack of self-awareness.

Or they could be very aware -- just evil...

 

[jmgregory1]

What I'm getting out of FB's push to get consumers to agree to their cross app tracking, is that FB hasn't figured out how to better serve their users, than to track them across other apps. If I had to guess, most people don't even know that FB app is using other apps data to track them, which is what scares them so much about Apple's new privacy policy. Thankfully, I've been off of FB for years and even when I was on it, hated it even as a connection to past friends / acquaintances.

 

[mcorner]

I realize that this will not be a popular opinion here and I don't like FB (they play nasty hardball with other adtech companies, but Apple plays nasty hardball with companies too). However...FB is by far the most effective way of advertising many products. I say this from the perspective of a person with a startup that uses FB a lot to reach the right people (and I just had to implement ATT in our app). I have also worked in the depths of adtech (and a CS professor) and honestly I am not at all bothered by how most of the industry works. The fact is that no one cares about "you", they only care about a large aggregation of data about people "like you". Personalized advertising isn't just effective, it is essential to making the margins work on many businesses these days. Showing unpersonalized advertisements ("spray and pray") is a monumental waste of money (such that many businesses are no longer viable because customer acquisition costs are too high). Is FB self serving in their opposition to ATT? Of course. But at the same time they aren't wrong, this is very bad for small businesses trying to find customers. (And no I am not a FB shill, you can find me on the internet).

 

[JM]

This is exactly what Facebook should have done from the beginning instead of whining.

sell us on why targeted advertising and tracking is a helpful and good thing.

 

[jjudson]

I have a feeling this will be like the "Do Not Call List" that was out a few years back, where you could register your cell number and telemarketers would have to leave you alone. After a while, the calls started back again. This might stop Facebook now, but I have a feeling they'll creep back after us again like Michael Myers in a hockey mask.

You just can't stop evil...

 

[Rojaaemon]

“Business propaganda must be obtrusive and blatant. It is its aim to attract the attention of slow people, to rouse latent wishes, to entice men to substitute innovation for inert clinging to traditional routine. In order to succeed, advertising must be adjusted to the mentality of the people courted. It must suit their tastes and speak their idiom. Advertising is shrill, noisy, coarse, puffing, because the public does not react to dignified allusions. It is the bad taste of the public that forces the advertisers to display bad taste in their publicity campaigns. The art of advertising has evolved into a branch of applied psychology, a sister discipline of pedagogy.

“Like all things designed to suit the taste of the masses, advertising is repellent to people of delicate feeling.” — Ludwig von Mises, Human Action

 

[alchemistmuffin]

Wonder how long it will be before Apple pulls a nuclear switch and removes Facebook and related apps from App Store AND ban Facebook’s developer account?

Most likely I think this is where this is going, given how quick Apple reacted to Epic’s lawsuit.

(and given security and privacy concerns with Facebook, would not be surprised if Apple turns on the KILL SWITCH for first time ever and remotely wipe Facebook and related apps from all of iOS devices around the world should this happen)

 

[Mike_Trivisonno]

Cyber stalking is never cool.

 

[jntdroid]

“Business propaganda must be obtrusive and blatant. It is its aim to attract the attention of slow people, to rouse latent wishes, to entice men to substitute innovation for inert clinging to traditional routine. In order to succeed, advertising must be adjusted to the mentality of the people courted. It must suit their tastes and speak their idiom. Advertising is shrill, noisy, coarse, puffing, because the public does not react to dignified allusions. It is the bad taste of the public that forces the advertisers to display bad taste in their publicity campaigns. The art of advertising has evolved into a branch of applied psychology, a sister discipline of pedagogy.

“Like all things designed to suit the taste of the masses, advertising is repellent to people of delicate feeling.” — Ludwig von Mises, Human Action

So much truth. And that was published ~70 years ago...

 

[jz0309]

an ad to promote more ads and privacy invasions ... disgusting 🤮🤮🤮🤮🤮

 

[jntdroid]

I realize that this will not be a popular opinion here and I don't like FB (they play nasty hardball with other adtech companies, but Apple plays nasty hardball with companies too). However...FB is by far the most effective way of advertising many products. I say this from the perspective of a person with a startup that uses FB a lot to reach the right people (and I just had to implement ATT in our app). I have also worked in the depths of adtech (and a CS professor) and honestly I am not at all bothered by how most of the industry works. The fact is that no one cares about "you", they only care about a large aggregation of data about people "like you". Personalized advertising isn't just effective, it is essential to making the margins work on many businesses these days. Showing unpersonalized advertisements ("spray and pray") is a monumental waste of money (such that many businesses are no longer viable because customer acquisition costs are too high). Is FB self serving in their opposition to ATT? Of course. But at the same time they aren't wrong, this is very bad for small businesses trying to find customers. (And no I am not a FB shill, you can find me on the internet).

Thank you for this. The true nature an issue usually lies somewhere in "the middle", and your post projects that perfectly for this issue.

I would love to hear your thoughts (as somewhat of an insider) on why you're not at all bothered by how most of the industry works. This forum, because it's an Apple forum, tends to throw around the privacy narrative without much thought or context at times. I lean that direction as well, and do believe in its importance, but also know that a balanced perspective helps on polarizing issues.

 

[alchemistmuffin]

What’s so funny about situation about Facebook, is that normally this is what Google gets into hot water the most. Instead Google decides to comply and adapt to Apple’s App Tracking Transparency policy instead of &$#%*€£? and moaning about it.

 

[collin_]

[crowd booing]

 

[jimbobb24]

Every once and awhile when I decide to check out my Facebook feed again it's always just packed with a bunch of political misinformation. I steer clear of it at this point.

That’s how I feel about the whole internet

 

[EatinPonies]

Facebook just doesn't get it: We don't care about your business model if it means you track our very existence.

 

[SDJim]

Shhhhh, just take your medicine and be quiet.

 

[ipedro]

Good. Convince people to choose to be tracked. But let them choose.

 

[McKodiak]

Apple has made it possible for the users to make their choice. We'll see how this goes now.