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They sold a record amount of Macs during the pandemic. It wasn't going to sustain so this dip is just a correction to more typical sales volume for the line. Especially since modern Macs with SSDs last 5-7 years of use, easily.
More than easily I’d say. My 2012 MBA still runs great as a side machine and it doesn’t look like it’ll start having issues any time soon.
 
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I also believe this is part of the reason too. Apple just won't fix it.

WxNgu.jpg

Honestly, coming from a company like Apple, this is probably the most pathetic thing I have seen.

Can you imagine the R&D team showing Steve Jobs this design? How many people do you think would have been fired instantly? lol

Mac sales are dropping because the damn Mac is over priced. I have 2 family members that went from MacBook Air to windows because the power they needed was in a MacBook (non air) and they just couldn't justify paying $1,000 more than a windows for what they needed.

I went from a "I CAN'T WAIT UNTIL THE NEW 27" iMAC!!!!" to, "WTF is this crayon crayon 24" iMac thats $450 overpriced?

So I bought a monitor instead of a new iMac.

We literally saw this happen in the movie "STEVE JOBS" when Steve told the board raising prices is not the way for the MAC.
 
That makes zero sense. They don't want to upgrade to a more cost effective setup due to worry over profits? What? Upgrading will literally save you on every unit produced.
Which Apple will then want its cut off too and the supply chain is getting sick of Apple. Of course these panels cost more to produce and that will impact retail prices. Don't know about you, but I think the Macs cost more then enough now. Apple needs to look at its costing model - its proving not to be sustainable for the supply chain and the customer.
 
Tail wagging the dog? If they don't build panels what's Apple going to do? This is an interesting dynamic in our new world where money is no longer free. Points to more inflation then because suppliers don't want to build and be stuck with inventory and have to lower prices.
That sounds like the opposite (deflation).
 
They sold a record amount of Macs during the pandemic. It wasn't going to sustain so this dip is just a correction to more typical sales volume for the line. Especially since modern Macs with SSDs last 5-7 years of use, easily.
I would even go beyond that.
My 256GB SSD 2014 MacBook Pro still has plenty of life in it (easily double the lifespan considering the wear out metrics), and this is after taking a beating.
And either way, those SSD are still replaceable, making it the perfect computer for anyone who uses it for basic tasks.
 
That sounds like the opposite (deflation).
Deflation is what would happen if they built but no one bought. If they don't build and there's pent up demand, we get inflation. They probably got squeezed by Apple on pricing in the past and decided either they want a commitment to buy a certain number of units at a given price or they refuse to build. Look at what's happen with supply of autos given that all the automakers have cut production up to 50%. Very hard to find cars despite a slowing economy, and if it's a hot item you pay markup.

Our local farmer's markets are 50% the size they used to be. It doesn't bode well for food prices.
 
I'm on a M1 MacBook Pro 13 inch from 2020 and I won't be in the market for a new MacBook Pro until 2026 latest. Considering even more power models like the M1 Pro and Max, market for upgrades has likely been depleted by first generation M1 products and many customers are not gonna upgrade for incremental performance. Its just the reality of the situation, Apple made a really good product. The same goes for iPads and iPhones too. People are keeping their devices much longer. Because reading Google News and Macrumors will look the same on a 7 year old Mac as it does on a 16 in MacBook Pro. And yeah, we can talk about all the exciting things we are gonna do like make an Oscar winning film blah, blah, blah. No, you are just gonna couch surf with it. Admit it!
 
Back to basic.

#1 Rule what made Apple great again.

When you deliver quality, profit follows. A mantra most of the current executives never got taught and the ones who did are ousted, because: first profit, than OK quality.

Doing exactly what Scott Forstall was fired for in the first place.
The return of Forstall would be the rise of Apple again. I'm sure of it. Not a chance in hell of it happening though. They really burnt him.
 
It's not the notch IMO, it's the Mickey Mouse upgrades since the original M1 😏 Most people are waiting for a proper upgrade with the M3 and if Apple doesn't deliver, Mac sales will continue to be in trouble!
As far as the notch is concerned, if they're keeping it, then it should at least have a Face ID and a camera on a par with iPhone
Absolutely. Apple decided to be a chip maker but forgot things like roadmaps, improvements, and processor families with different capabilities.

Their chip lineup is now a mess with only number of cores and max RAM as a differentiator. All cores are the same speed, M2 isn’t really and M2 just an M1 with tweaks, the have no way to i corporate RAM or GPU upgrades off die, and people are not biting anymore.

I love my 16” MBP M1. The notch is fine. I use a large monitor most of the time anyway. But there is no compelling reason to trade in for years and no way to upgrade anything.

The only way out is to build an actual pro chip that can address addition RAM, even as a slower sort of “level 2” setup similar to how caches work, and a GPU path for faster graphics and the option for a second SSD. The MBP receives this chip, studio and pro as well.

Then the consumer machines can run at a slower clock on the full soc with no fans. Air, mini, iMac.
 
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It's not the notch IMO, it's the Mickey Mouse upgrades since the original M1 😏 Most people are waiting for a proper upgrade with the M3 and if Apple doesn't deliver, Mac sales will continue to be in trouble!
As far as the notch is concerned, if they're keeping it, then it should at least have a Face ID and a camera on a par with iPhone
The "parity" between devices is laughable. It's only there were it suits Apple (ie locking down the eco system). If they're going to dumb down our Macs at least give us features like a decent web cam, Face ID, perhaps even a touch screen (which is great on the new Surface Laptop Studio). The fact that we pay 3 times as much for a laptop with poorer hardware than in our phones is a joke.
 
The M2's had no reason to exist. It's self-harm. Especially as the base M2 Airs are worse values than the M1's.

Apple needs to make just ONE all-purpose general consumer SKU of the Air with adequate memory and storage. 8/250 is nowhere near enough for a Laptop. Just keep it simple on the Air. Especially as anything above the base Air config price-wise is just taking advantage of uninformed consumers.
 
Funny, I'm holding back on getting a new iPad Pro and MacBook Pro until they release an OLED version. Not impressed by miniLED. I guess it is turning into a chicken and egg problem. Demand (at least me) is dropping because they are waiting for an OLED version. Supplier are holding off on OLED investment because they saw a drop in demand of Mac Sales (Revenue specifically)
 
Much as with the mandated USB-C, I hope for the european Commission to require at least an SSD post sale upgrade provision. Perhaps the sales are down from two years ago and the environmental aspect is less relevant, but perhaps not. Not only prices are absurd, the idea of having to replace a device just to increase its memory capacity is obnoxious. And just how much world cash does one entity need to amass to fulfill its obviously sick fetish of greed?
 
It's not the notch IMO, it's the Mickey Mouse upgrades since the original M1 😏 Most people are waiting for a proper upgrade with the M3 and if Apple doesn't deliver, Mac sales will continue to be in trouble!
As far as the notch is concerned, if they're keeping it, then it should at least have a Face ID and a camera on a par with iPhone
That notch not having FaceID is the reason why I'm holding onto my old laptop until they release one where the notch actually serves a purpose.
 
That notch not having FaceID is the reason why I'm holding onto my old laptop until they release one where the notch actually serves a purpose.

wat, don't you understand the purpose of the notch?

its to unify the design language of mac and iphone, same as the new settings app... you see many
customers were getting confused when the got their first mac (where's the notch? whats this weird preferences thing? etc etc)
 
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