Ah, yes you do. Courts have already ruled that this is the case.
DIRECTIVE 1999/44/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 25 May 1999 states that:-
Article 3(1)
The seller shall be liable to the consumer for any lack of conformity which exists at the time the goods were delivered.
Article 3(2)
In the case of a lack of conformity, the consumer shall be entitled to have the goods brought into conformity free of charge by repair or replacement…
Article 3(4)
The terms ‘free of charge’ in paragraphs 2 and 3 refer to the necessary costs incurred to bring the goods into conformity, particularly the cost of postage, labour and materials.
Article 5(1)
The seller shall be held liable under Article 3 where the lack of conformity becomes apparent within two years as from delivery of the goods. If, under national legislation, the rights laid down in Article 3(2) are subject to a limitation period, that period shall not expire within a period of two years from the time of delivery.
Goods sold to consumers in the EU are covered for two years, and Apple knows it which is why they changed their warranty pages a little while ago. They also have to pay shipping charges, a common ruse companies use is that you have to return products at your cost.
If you get the run around file (or threaten to file) a small claims case, they will cave in because they will not want a judgement against them as it sets a precedent.
I myself have used this legislation a number of times including once with Apple on an iPhone 4 that failed after 18 months (when they were still only offering a 12 month warranty). This was before the Italian case against Apple on this law. My phone was replaced.
If you're not getting these results then you're not doing it right. e.g. any first letter to Customer Services should quote the legislation so they get the message you know what you're talking about and mean business.
Sorry, but you are (yet another person who is) mistaken and if you read your own quotes clearly you will see why.
What people generally understand to be a warranty is "my camera (for example) has broken, so can I take it back for repair or replacement". A warranty usually is a no-questions asked, yes you can.
The EU directive doesn't require that. It is simply an obligation that relates to the goods - and this is the key point - at the time they were sold. Not 8 months (or 2 years) afterwards.
The EU directive requires the same levels of protection provided for under the UK Sale of Goods Act, except that the EU legislation mandates a minimum 2 year period and whereas here in the UK we already have 6 years. The EU directive gives people a minimun of 2 years during which they can go back and say "my camera has broken, and I think there must have been something wrong with it when you sold it to me".
The only thing that changes is that the burden off proof as to whether goods were of satisfactory quality at the time they were sold, has been clarified. Within 6 months, the goods are deemed to have been of unsatisfactory quality unless the seller can prove otherwise.
Other than that, nothing changes. People do not get automatic 2 year warranties in the UK. They already have 6 year cover under the sale of goods act, but that does NOT give you automatic rights to repair, replacement nor compensation. If your camera breaks after 18 months (say), the supplier could say "well you know what sir, it was only a cheap camera and honestly 18 months isn't bad, so we refuse to repair or replace it or offer compensation". You could chose to take them to court, but - again this is key - you could lose. The magistrates might well decide that the seller is correct. A sense of reasonableness applies. So whereas you might well win with a claim on £1,000 camera after say 13 months, after say 5.5 years (well within the 6 year limit) and a £20 camera, you almost certainly would not win.
The 6 year period (and the EU 2 year) period is not a period of warranty cover - it's a period during which your rights apply.