Though the money part is funny around here.
People will grab their torches and pitchforks to support Apple charging a ridiculously high premium and get an unheard of profit margin per device. They'll brush off all the rumors of the Apple negotiating with the cell companies to increase the price of iPhone 6 by $100 (those cell companies are arguing on the customer's behalf by the way.) They'll ignore Apple $100 for a $11 dollar increase in flash memory and insisting the smallest device is still 16 MB.
But if a cell company does anything that somehow seems like they want an extra nickel, people write 11 pages of how evil cell phone companies are.
Your post and rationale are pretty clear, and fair. Thanks.
I'm still not happy with VZW's decision, however. What I want is data at a fair price, and consumers are being gouged IMO.
A friend, a former coworker at a mid-sized engineering firm here in Portland has two VZW lines, one personal and one for work, both covered under his company plan. His personal line was secured about 4 months ago, a new iPhone 5S. UL data (under the corporate umbrella) with mobile hotspot included, UL minutes, UL texting - $56 before the discount, $43 after the discount plus taxes. He's used about 25-30GB of data each month; he related that a few of his coworkers use 100GB of data regularly. His firm has their own rep. They're buying subsidized smartphones.
Data's cheap - I'm on the same trunk line for my cable ISP (business class) as the tower that serves my home office. UL data @ $110 per month, I went through 2TB of data last month (up and down) - let's call it 10 cents per GB. VZW (and other carriers) charge $20-$40 per GB of data, which is roughly 20,000-40,000 per cent markup. That shouldn't be legal IMO - it is, after all, public airspace and right-of-way that those GB of data flow through. My work, when Federal code is involved, gets restricted by the FTA - and I get audited - if I overcharge, I have to return any excess charges.
Wheeler's asking a few good questions, but any final decision will likely end up as some pablum-fed, dumbed-down response like "Aw, shucks, uh, OK, whatever - go ahead and fsck over your customers. And, thanks for that big check - now I can buy my wife a shiny smartphone!"
Fair is good, but it's business. VZW didn't lower their costs when they sold $4B of unused spectrum tucked deep in the recesses of their colon. VZW gripes and moans about "congestion", but they won't lay any new fiber backhaul (I know some of their field engineers...). VZW has loyalty deals, and I might sign up for one or two of my 53 lines (I don't qualify for corporate-liable - I need 17+ more lines) for a loyalty deal, as I've only been with them for 8 years. I'll be biting the bullet and taking 30-40 of my lines to pre-paid - if I have to monitor my accounts, I might as well use Cricket or Go-Phone. Hey, at least my VZW iPhones and iPads are unlocked!!!
