Though the money part is funny around here.
People will grab their torches and pitchforks to support Apple charging a ridiculously high premium and get an unheard of profit margin per device. They'll brush off all the rumors of the Apple negotiating with the cell companies to increase the price of iPhone 6 by $100 (those cell companies are arguing on the customer's behalf by the way.) They'll ignore Apple $100 for a $11 dollar increase in flash memory and insisting the smallest device is still 16 MB.
But if a cell company does anything that somehow seems like they want an extra nickel, people write 11 pages of how evil cell phone companies are.