I had the opportunity to try this coffee a few years ago back when it was about $1,000 a pound ( I am not kidding)
and I must say the flavor was quite different from the starbucks roasts that I usually drink.
Much more mellow, non-bitter, with a kind of smokey nutty taste, and best of all since I drank it black no upset stomach afterward like I have with other black coffee.
Would I drink it every day ? No, but occasionaly as a treat to something different it is worth it, we now have a coffee shop in Vancouver that serves this on their regular menu. But then again we also have cafe's that sell pot and food for the munchies afterwards....🙄