it's a great example to show people how cash dense a shipment of iphones is. there are no trucks full of cabbage patch dolls and a single iphone. what we have here is a single launch day with some stores getting as much as 2,000 phones. from the ipad launch, apple sends an equal number of models, so that is 1,000 16gb and 1,000 32gb models.
now there will probably be rolling shipments throughout the day, by pallet. how many phones can fit on a pallet? my guess is 10x5 per layer, maybe 7 layers tall. that's 175 16gb and 175 32gb phones.
that's over $200,000 a pallet, with several pallets going to each location.
if you tried to hit it before local distribution, how many pallets in a 58 foot long truck? if we take 30% of a truck's capacity, i bet 20-30 pallets would fit.
now how much is that?