You are presuming that I think the publishers wanting to set the prices of their books is price fixing. I'm still trying to figure out the publishers agreeing with each other. Of course if one publisher makes it's products available on new platforms other publishers will want to also so as not to be outdone by their competition. People agree to things all of the time but aren't actually guilty. It's just that the legal costs of fighting and the potential for losing are higher. I would've rather see some action related to Amazon's role in creating this situation....the part where they punished book publishers for not going along with their demands. Could you imagine if Apple pulled what Amazon did in the book publishing industry? People would be crying holy hell.Then the model which gives publishers and authors the most revenue is the best? Do you realize that the agency model and the publisher's collusion resulted in less revenues than before for the publisher themselves and the authors, even with higher consumer's prices?
Price-fixing result in consumer's prices above the market price: the price without the fixing would have been less. The idea that consumers paying willingly excuse the illegal action make no sense: without the illegal action consumers would not have paid the higher price. If consumers would have paid the higher price without the need of price fixing, why resorting to collusion and price fixing in the first place?
Anyway the reimbursment was agreed by the publishers in their settlements: these damages are paid by the publishers, not by the retailers. iBooks's revenues are not affected: the money comes from the publishers, not from Apple.