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Ferrari Reveals $640,000 EV Co-Designed by Jony Ive
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I think the interior is okay, but the exterior is absolute garbage. Who wants to buy a Ferrari that looks like the designer was inspired by the Prius?
This camera of mine was designed my Marc. You can definitely see similar designs in the new Ferrari. I personally love my camera and still use it from time to time, even though it’s from 2012. The new Ferrari, though…it’s absolutely hideous. $650,000+
For that joke? I wouldn’t even pay sub $100,000 prices for it.
For that joke? I wouldn’t even pay sub $100,000 prices for it.
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I hear you can get a more basic model with crank windows and manual seats for only $620,000
Seems like Jony is on a roll
With making big money and putting out crap results. Scam Altman, now Ferrari…just half effort work while
Collecting a huge paycheck. He really doesn’t care anymore, does he.
Recycled aluminum steering wheel…..for 640k I better have it gold plated and it feeds me my coffee every morning. I’m severely underwhelmed with this design from such a well known luxury car company. A Model S looks way better TBH. I will give kudos though to the interior.
Murdock12
macrumors member
the crazy thing is that Ferrari is still gonna sell a bunch of these. They’ll require it to get an allocation on something desirable and people will just take a $300-400k loss on them. It may sound crazy to non-supercar enthusiasts, but Ferrari has been playing the allocation game for longer than anyone else. People buy less desirable Ferraris, put them in a garage for a year or however long Ferrari wants them to, and then sell them with almost no miles and at a massive loss. Ferrari buyers just accept it as part of the price to play.
zakarhino
Contributor
It looks like a Prius. Incredible that this was approved by Ferrari.
But as the poster above points out, Ferrari will require customers to buy it to get an allocation for one of their limited vehicles like the F80 or SP series.
Can’t wait to see what depreciation looks like on these.
capamac
macrumors 6502a
I don't know about sales, but it's not a good looking car. Except for the circle tail lights, yellow badge and brown leather, has almost no ferrari design language.
Missed opportunity.
Doesn't inspire lust or envy the way 90% of Ferrari's do.
Enzo would never have signed off on this.
amancalledsun
macrumors 6502
capamac
macrumors 6502a
The Probe actually looks more "Ferrari" than that Ferrari.
Designing the exteriors of electric cars is challenging, because they need low Cd's (drag coefficients) to maximize range.
That's why many of them look smooth and boring—they can't afford to look like, for instance, the Ferrari Daytona SP3, which Motor Trend perfectly described as "achingly beautiful":
Having said that, I think it's possible to do far better than Ive's co-design—it looks like what you'd get if you had a magic wand that turned computers into cars, and pointed it at a Mac Mini.
Ive has a specific design aesthetic, and that aesthetic works beautifully for computers, but apparently not at all for cars.
That's why many of them look smooth and boring—they can't afford to look like, for instance, the Ferrari Daytona SP3, which Motor Trend perfectly described as "achingly beautiful":
Having said that, I think it's possible to do far better than Ive's co-design—it looks like what you'd get if you had a magic wand that turned computers into cars, and pointed it at a Mac Mini.
Ive has a specific design aesthetic, and that aesthetic works beautifully for computers, but apparently not at all for cars.
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amancalledsun
macrumors 6502
It does. Especially when compared to the 90's Ferraris. F50 included.
https://sbraceengineering.co.uk/ferrari-specialists/ferrari-models-1990-to-1999/
ThunderSkunk
macrumors 601
Hm. Dash is a bit dated already. Exterior looks like someone wrung all the sex out of the Ferrari experience. It does bring to mind the similarly coloured Prius concept from Toyota a decade ago that briefly excited everyone (bc it was pretty slick) and which of course Toyota completely neglected to produce bc when the money hits the pavement, executives are conservative and avoid the risk of designs too far out of the familiar. So I’ll give Ferrari respect for entertaining the idea at least.
Going up against the Italian designers takes some pretty colossal & firm cojones. But I have yet to see anything from the Ive/Newsom collab that makes any sense being in an Italian product line. Plastic kitchen accessories in a Target, sure, or a German department store. But then brand names are what trendy rich American children are really buying, so maybe Ferrari+Apple royalty = a home run.
Going up against the Italian designers takes some pretty colossal & firm cojones. But I have yet to see anything from the Ive/Newsom collab that makes any sense being in an Italian product line. Plastic kitchen accessories in a Target, sure, or a German department store. But then brand names are what trendy rich American children are really buying, so maybe Ferrari+Apple royalty = a home run.
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amancalledsun
macrumors 6502
Agreed. At least Ferrari didn't let him put a TouchBar in it.
sully54
macrumors 6502
This copy sounds so Apple. It's like Ive reused it from the canned Apple Car.
Hi, I’m an Apple fan. The idea of some people here that apple fans would buy this is ridiculous. Ferrari is not Apple. Jonny Ive became mostly a liability after Steve Jobs.