At a glance, I thought I read that Noah filmmakers use an iPad to create a huge lightning and rain effect in the film. In which case, WOW that's impressive!
Then I read more, and well ..
It's the control system software, or app. Basically digital knobs and switches. I'm sorry but something like this can also be custom-made for Windows XP on a Pentium II laptop. Click this, click that. It's even can be more accurate and faster with keyboard, trackpad and hard-wired system. So I failed to see why it's such a big deal?