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Apple today updated its Final Cut Pro, Motion, Compressor, and iMovie apps for the Mac with support for log-encoded video shot on iPhone 15 Pro models.

iPhone-15-Pro-lineup.jpg

On the iPhone 15 Pro and iPhone 15 Pro Max, you can choose between HDR, SDR, or Log color encoding when recording ProRes video. Log footage typically has a higher dynamic range and more color grading flexibility than linear footage.

Apple also updated Final Cut Pro for the iPad with the same support.

Article Link: Final Cut Pro Now Supports iPhone 15 Pro's Log-Encoded Video
 
I do photography - is LOG a fancy word for RAW, uncompressed video?
No. LOG is basically an recording profile that looks extremely washed out and flat (more than any raw photo) but captures maximum highlight and shadow detail. It's quite different from raw since it's actually already compressed, but it records on a logarithmic curve. It's sort of a way to give raw photo benefits to compressed video.
 
I continue to find myself thinking: why doesn't Apple create a brand new product that flips the script here? Instead of dealing with the very hard limitations of physics in trying to jam ever-better cameras into a skinny phone form factor, how about develop the best camera form factor they can and glom the phone functionality onto that?

No, that's not hold a camera up to an ear to make a call (buds with mic for phone calls).

No, this isn't an idea about killing the phone and replacing it with a camera. This would be a new product where the entire focus could be on maximizing the camera innovations. The whole phone + iPod + Internet device parts just needs a good-sized screen on the back.

Like photographers have for generations, this camera + phone hybrid (instead of phone + camera hybrid) hangs around the neck or shoulder on a strap instead of being a skinny brick in a pocket...

Peak-design-slide-camera-strap1.jpg

In exchange for that inconvenience, all of the skinny brick limitations would come off of maximizing the camera picture, video & sound quality... resulting in much better pictures, videos and sound.

Would I be the only person interested in such a product?
 
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This is really neat, and truly worthy of the "Pro" name. It would be even cooler if there was a way to record directly to external storage, like a USB-C SSD or an internal micro SD card, because with video you will run out of space quite fast no matter what size storage you got.
 
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This is really neat, and truly worthy of the "Pro" name. It would be even cooler if there was a way to record directly to external storage, like a USB-C SSD or an internal micro SD card, because with video you will run out of space quite fast no matter what size storage you got.
...but... you can. That's been one of the big features discussed, and you literally cannot record in ProRes internally on a 128GB model. And a review posted today showed you can even record externally to a CFexpress card reader... doesn't even have to be a full-on SSD.
 
I continue to find myself thinking: why doesn't Apple create a brand new product that flips the script here? Instead of dealing with the very hard limitations of physics of trying to jam ever-better cameras into a skinny phone form factor, how about develop the best camera form factor they can and glom the phone functionality onto that?

No, that's not hold a camera up to an ear to make a call (buds with mic for phone calls).

No, this isn't an idea about killing the phone and replacing it with a camera. This would be a new product where the entire focus could be on maximizing the camera innovations. The whole phone + iPod + Internet device parts just needs a good-sized screen on the back.

Like photographers have for generations, this camera + phone hybrid (instead of phone + camera hybrid) hangs around the neck or shoulder on a strap instead of being a skinny brick in a pocket...

Peak-design-slide-camera-strap1.jpg

In exchange for that inconvenience, all of the skinny brick limitations would come off of maximizing the camera picture, video & sound quality... resulting in much better pictures, videos and sound.

Would I be the only person interested in such a product?
What you are describing is most likely the next generation of Sony cameras. Sony getting back into the phone business makes zero sense unless you figure that they are simply using that SW development in order to eventually incorporate "iPhone-like processing smarts" into an Alpha series camera (a market they currently dominate), thus check-mating Canon and Nikon (at least for millennials, Gen-Z, and anyone who hasn't already spent a fortune on lenses).

Imagine an iPhone with mirrorless-sized sensors and lenses.

Whether those cameras will also make phone calls or play Angry Birds is debatable. The point is...I see Sony establishing themselves as the leader in the camera-space you describe.

Of course...I could be wrong. I once thought that the Apple Silicon Mac Pro would have upgradable processor daughter cards.
 
What you are describing is most likely the next generation of Sony cameras. Sony getting back into the phone business makes zero sense unless you figure that they are simply using that SW development in order to eventually incorporate "iPhone-like processing smarts" into an Alpha series camera (a market they currently dominate), thus check-mating Canon and Nikon (at least for millennials, Gen-Z, and anyone who hasn't already spent a fortune on lenses).

Imagine an iPhone with mirrorless-sized sensors and lenses.

Whether those cameras will also make phone calls or play Angry Birds is debatable. The point is...I see Sony establishing themselves as the leader in the camera-space you describe.

Of course...I could be wrong. I once thought that the Apple Silicon Mac Pro would have upgradable processor daughter cards.

Personally, I'd be much more interested in that kind of product than continuing to eek out these relatively tiny gains within skinny brick limitations. Of course, I'd desire iOS on it and thus would like to see Apple take their own crack at the same.

For major camera strides in skinny brick, camera module basically must fatten and sensors must expand. But start from scratch with the target being a camera form factor and all of the skinny limitations are eliminated. Glomming on the "phone" stuff seems much easier- a nice big screen on the back for all apps.

Pocketability would be the casualty but the photo/video/sound quality would be HUGE. Those favoring "good enough" camera + pocketability, keep buying the phone. The wanting a much better camera could have an interesting new option.

Based on pricing, I have to think Apple target margin must be in the prices of the existing market so it seems like even the bean counters could be excited.
 
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What you are describing is most likely the next generation of Sony cameras. Sony getting back into the phone business makes zero sense unless you figure that they are simply using that SW development in order to eventually incorporate "iPhone-like processing smarts" into an Alpha series camera (a market they currently dominate), thus check-mating Canon and Nikon (at least for millennials, Gen-Z, and anyone who hasn't already spent a fortune on lenses).

Imagine an iPhone with mirrorless-sized sensors and lenses.

Whether those cameras will also make phone calls or play Angry Birds is debatable. The point is...I see Sony establishing themselves as the leader in the camera-space you describe.

Of course...I could be wrong. I once thought that the Apple Silicon Mac Pro would have upgradable processor daughter cards.

This is what I’ve been waiting for, a full frame camera with built in apps like gcam so I can just put it on a tripod, take a pic, and have perfect Astro pics without having to do any complicated editing.
 
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What would be really awesome would be if they integrated OCIO 2. That would make the log mode super powerful and provide an end-to=end ACES solution
 
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The iPhone records such good video now that I'm seriously considering getting a gimbal and a USB-C mic adapter for my 15 Pro Max so I can connect my Røde microphone to it. Maybe I should 3D print a little cage for it where I can also clip on my Sandisk and Samsung SSDs. It's going to be real weird to see where this goes 10 years from now.
 
Sony getting back into the phone business makes zero sense unless you figure that they are simply using that SW development in order to eventually incorporate "iPhone-like processing smarts" into an Alpha series camera (a market they currently dominate), thus check-mating Canon and Nikon (at least for millennials, Gen-Z, and anyone who hasn't already spent a fortune on lenses).
What do you mean by getting back into the phone business? Sony was never out of it really.
 
I just ordered a Crucial X9 2TB SSD, a thin adhesive MagSafe adapter meant for attaching iPhones to surfaces and a 5" USB cable. That looks to me to be the most streamlined way of adding an external drive.


Thinking perhaps someone creates a dedicated accessory...perhaps a card reader for the phone.
 
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The iPhone records such good video now that I'm seriously considering getting a gimbal and a USB-C mic adapter for my 15 Pro Max so I can connect my Røde microphone to it. Maybe I should 3D print a little cage for it where I can also clip on my Sandisk and Samsung SSDs. It's going to be real weird to see where this goes 10 years from now.
I'm sure either Smallrig or Ulanzi are already developing their cages to accommodate the external drives. I think you can even rig one up with their existing cages. I'm sure there's already an external SSD holder for DSLR's which will mount just fine.
 
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