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But surely a casual user will pay £400 for a windows laptop. Is there such a thing as a Apple casual user who pays £1200 or £1400 for a laptop? I really don't think so. In todays world, £1400 is a hell of a lot of money. Good luck to Apple with the Air but I think that greed has caught them with this and it's going to fail. £1000 for an iPhone X that does everything Ok because that's often bought on a contract but £1400 for a basic, rather unadventurous MacBook Air no thanks.

There is no windows laptop under £400. I fact it is hard to find one with ssd usbc i5 under £700. That would be still chunky in plastic.
Cheapest surface is over a £1000 too
 
Macbook Air was never supposed to be a powerful laptop.
It will remain same,along 12” Macbook.

Portability,style,ease of use and reliability and build quality are the focus of these 2 product lines.

Air is more targeted to students while 12” Macbook is best for casual home/coffee shop/travel use.

both will have close/similar power,12” remains more portable and more attractive,Air remains slightly more functional due to extra USB port and slightly bigger screen.
 
Keyboard makes it a hard fail.
I'm surprised to hear you have already had a chance to test the new keyboard - - were you at Apple's Brooklyn launch event on Tuesday?

Here's a review of the recent evolution of MacBook keyboards from a commenter on ArsTechnica:

"I tested the 2016 keyboard and absolutely hated it. Despite being on an aging 2011 MBP, I chose to not buy a device with that 2016 because it was so bad.

When they revised it to v2 in 2017, I went and tested it again. And the improvement was so big I pulled the trigger and don't regret it (except the TouchBar, which sucks).

Then my job bought me a 2018, and the improvement over the 2017 is so freaking huge I'm sad when I go back to my 2017. The extra rubber (or whatever) they added to the gaskets makes an enormous difference, and the 2018+ devices are a true pleasure to type on.

That's just my own opinion, of course, but hope it offers some insights. I get where you're coming from, but if you haven't tried the newest revision keyboard, it really is worth another look."
 
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I'm surprised to hear you have already had a chance to test the new keyboard - - were you at Apple's Brooklyn launch event on Tuesday?

Here's a review of the recent evolution of MacBook keyboards from a commenter on ArsTechnica:

"I tested the 2016 keyboard and absolutely hated it. Despite being on an aging 2011 MBP, I chose to not buy a device with that 2016 because it was so bad.

When they revised it to v2 in 2017, I went and tested it again. And the improvement was so big I pulled the trigger and don't regret it (except the TouchBar, which sucks).

Then my job bought me a 2018, and the improvement over the 2017 is so freaking huge I'm sad when I go back to my 2017. The extra rubber (or whatever) they added to the gaskets makes an enormous difference, and the 2018+ devices are a true pleasure to type on.

That's just my own opinion, of course, but hope it offers some insights. I get where you're coming from, but if you haven't tried the newest revision keyboard, it really is worth another look."
yes, i had the 2016 and now the 2018, and it is a big diff
 
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I don't see anything in their mobile line-up that looks appealing to me or looks like an upgrade over what I currently have (late 2013 13" rMBP).

I wonder if they didn't put a 15 W quadcore processor in because they thought it would cannibalize the low-end MBPs (without touchbar)? I also wonder why they didn't just update the low-end MBPs.

I agree.
I also have the 2013 MBP (dual core).
No reasonable upgrade path unless I want to sell a kidney.
I made the wise decision back then to get 16Gb and 512Gb SSD but the processor being dual core is slow for running virtual machines. Wish I had stumped up for the quad core as well.

Newer OS upgrades haven’t helped.
A 2018 MBP with viable specs lands at about 2 grand! Even the Air (once you add reasonable memory and ssd is extortionately expensive).

I think I paid about 1300 for the 2013 model. Yes 5 years later, inflation etc, but tech does get cheaper in other areas. And newer models have other compromises too.. ports and keyboard for example.
Apple is ignoring affordability in its quest to produce the best machines.
 
What a useless machine. An iPad is twice as fast already, has a touch screen, is smaller, lighter and in reality will run as long or longer on battery than this. Oh, cost less too.

If only Apple would enable a mouse pointer and put a trackpad on their keyboard like Microsoft does with their Surface, open up the file system and there wouldn't be a need for an intel Mac for 90% of people out there.
 
My iPhone XS Max benchmarks higher than most of these MacBooks. Lol. Only 2018 MBPro multi core is higher.... that just blows my mind.

That's why benchmarking is such a nonsense.

Yes, the iPad Pro's stats are insane, but it can't sustain a heavy load for a long period of time like a notebook processor can. Nor can the iPhone as it would just get hot, drain the battery very quickly and eventually shut down.

I have a theory that Apple purposely gimped the new MBA to make the performance transition to their own processors in a few years time seem more seamless & on-par with the Intel CPU's they are replacing.
 
What a useless machine. An iPad is twice as fast already, has a touch screen, is smaller, lighter and in reality will run as long or longer on battery than this. Oh, cost less too.

If only Apple would enable a mouse pointer and put a trackpad on their keyboard like Microsoft does with their Surface, open up the file system and there wouldn't be a need for an intel Mac for 90% of people out there.
There hasn't been a non-Intel Mac for over a decade now mate. I think you're getting confused between two vastly different platforms, which differ far beyond the absence of a mouse pointer.
 
I don’t even know what Macbook I plan to upgrade from my 2013 MBPr much less which one to reccomend to people anymore.

Same. I own the mid-2012 15” MBPr and each year Apple releases new machines, I can’t seem to justify a replacement. To get the same functionality of the 2.3GHz quad core i7 and 16GBs RAM in that machine, I’d have to pay FAR more than I spent on it in the first place. With an education discount at the time, it was something like £1700. The equivalent modern machine is at least that much if not more, and the raw power gains aren’t necessarily substantial enough to warrant it.

So, yes, it becomes really difficult to identify an upgrade path when machine specs have stagnated and cost has increased significantly.
 
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There are plenty of casual apple users who spend over $1000 on a laptop and use it for word documents, YouTube, and social media.

Im not saying that's financially responsible or smart but they exist

$1000 means different things for different people. Additionally, computers are fast enough for most use cases already. Some people pay extra for other features rather than performance. For example, a frequent traveler would not mind to pay a couple-hundred dollar premium just to have Apple’s touchpad.
 
The MacBook Air was never supposed to compete with the iMac Pro; it's more than powerful enough for it's intended market. Considering it's only a little 7W CPU, it's what we call in Australia would call 'a little ripper'—I'm guessing Apple is being conservative about it's battery performance.
 
Keyboard makes it a hard fail.

And how about cinebench and unigine and . . . ?

I agree - the new keyboard is a deal breaker for me. I had planned to buy a new MBA, but not with that horrible "upgrade." Its now official: All new Apple laptops have the worst keyboards in the industry. I hope someone will develop a reverse Parallels software program so I can use Apple's OS on a better, Windows laptop from Dell or Asus that has a great keyboard and for which I don's need a collection of dongles.
In addition to this major rip-off I could ditch another €10 for a BT tactile keyboard - as my permanent travel partner
 
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I'm quite torn... I have a friend who had a MacBook 12" 2016 with i7. Somebody stole it one month ago and I told her to wait the keynote for updates. She really liked the small size, but with the fact that they didn't update it... I really don't know wether to suggest her the new MacBook Air or the "old" MacBook at this point.
 
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