I sincerely hope that Apple points out that this lawsuit was filed before anyone's return window is up. The product isn't even out 14 days, let alone 30.
Unless the ambulance chasers in this one can prove that people have been injured by their iPhones, the generally accepted legal remedy for this sort of thing is, you return the phone for a refund.
First flaw in that argument: Apple has put out that "memo" to stores basically restating Steve Jobs' position:
"There is no reception issue"
and the other terse tidbits he's tossed out will become a matter of record soon enough. The issue is Apple apparently has put down the policy that people aren't going to get refunds (which is what returning the phone implies, not replacement) without being charged a restocking fee (because Apple loves doing that to people when of course nothing is wrong with the product because Steve Jobs says so).
I know people that have the problems -
I have the problems, to extremes - and I even went to an Apple Store yesterday with a friend that took his back, and while standing there beside him I watched him demonstrate to the "Genius" (HAHAHA, can't help it) that it's losing the signal in the hand, from 5 bars to 1, and even putting a fingertip on the seam cost him his service when it totally disconnected completely from the AT&T network.
The Genius response? Seriously? "I don't see a problem, sir, what you're experiencing is the normal... <yadda yadda yadda blah blah blah>" Apple Support script word for word off the top of his head.
Sorry, the phone is borked, and they were going to attempt to hit him for that restocking fee but he stood his ground, raised just enough "noise" to make other customers in the store aware of it and then the Store Manager basically got sick of dealing with it and told the Genius "Do the refund, switch him back to his 3GS, finish it" and walked away.
Apple's "official" policy right now from that experience is "If you're having reception issues, don't hold it that way or get a case, but don't come looking for a refund or we're going to hit you with the restocking fee."
Even if you return the phone and get a refund minus that restocking fee Apple is still making mad money, that's why this lawsuit is pouncing so fast - it's even noted in the filing that's one of the reasons: because Apple is giving people resistance when they come back in and say "I don't want this phone, I'm not satisfied, it doesn't work right, give me a refund" and then trying to make money off the return by the restocking fee.
That is where the biggest problem lies for Apple right now at this moment: they're screwing up the face-to-face support in the stores, and that's going to seriously bite them in the... well, that saying is worn out by now.