I think the issue is price. If someone paid 4x more for an apple computer to run OSX, then someone with a bargain basement PC from walmart decides to install and run OSX, then I'm sure that make you feel like you got a bit ripped off no? I'm not saying the hardware is better which it wont be, but its less exclusive now and if so, then can you justify the price you paid say 6 months or a year ago for a machine when down the road, any tom dick or harry might be able to somehow get OSX running on some crappy box.... I can see how that would be frustrating (I'm not being sarcastic..being serious). I'm sure if someone with a high end, quad core PC with high end parts decides to run OSX, it would be less of a problem. Its almost like maybe you feel OSX deserves better than to end up on some sorry ass box with some 14 year old hacker goofing around with it...still even so, OSX is a nice OS and I'm sure it will have enough protection that it will be a bit of a pain to install or maintain on a non apple platform. Maybe getting updates will be problematic..etc. They will think of something.