Did you mean that you ARE having a hard time seeing who this machine is for?
If so, I think that it will primarily be useful as an "office assistant"... emails, project plans, documents, occasional video conference, etc. At least initially, and at that price. Taking it to meetings would be great. I could certainly use a device like that... but not at that price.
MS Office 2016 for Mac on this device is going to be killer. There is no Chromebook that could come close to the rMB for this purpose.
I couldn't see it being used for coding, graphic design, or any resource intensive content creation.