Being honest Cynics, a purist will never be happy with Apple TV because they are never happy with anything. They are not happy with the Oppo 203 or Panasonic 4K BluRay, they'll also find fault. Just look at AVForums etc and see the mess on that site. They remind me of the armchair hifi buff of the 1970s. Critiquing rather than listening to the music and enjoying the moment!
To me, if you love the film, chances are, you won't look for artefacts in the blue skyPanning judder is a real pain though!
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Being honest Absrnd, i'm not convinced that the 'average viewer' is an Apple customer or has an Apple TV and rents/buys from iTunes. They'd be more likely to simply download from a pirate bay site for free or buy the DVD which for some crazy reason, has become popular at local upmarket Waitrose supermarkets (they don't sell BluRay only DVDs!!!!!! in 2017). Now try and work that one out as i'm quite baffled!
I guess that you can see a difference on a 65" TV - that is a H UG E size screen and of course, it's going to need a extreme signal in terms of quality simply to look right. 40" for me is too big![]()
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(I keep saying that i'll have an LG OLED B7 55" but then who I see the size, I get upset and my eyes go for 40" TVs - now if LG would make a 40" OLED i'd be happy
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The average viewer does not pirate content. Only those with knowledge of how to set up software for that on their devices do that. That takes more knowledge than average.