In all honesty I've hardly seen any imperfection in the 4K content I have watched so far. The loss in image quality from compression is minimal compared with 3-5 years ago when the difference between Bluray and HD streaming was glaring.
This is not a case of 4K on the Apple TV being "watchable", the quality is right there with UHD discs.
Great cast in "Song to Song". I look forward to renting Wonder Woman tomorrow.
I totally agree and isn't that exciting

Mind you, I've never over the last 6 years had a bad HD iTunes film in terms of picture quality.
I found Song to Song interesting. I loved the natural sunlight in it and the beautiful architecture. I love Studio Canal. The minute I see that logo at the beginning on a film, I know that it's going to be interesting or artistic.
I got the impression that the film director was definitely 'on a trip' throughout this film. It was bizarre to say the least.
Not a film that i'd buy but glad that I saw it as we were all waiting for this to get a rental release
Exciting times for the ATV 4K. We'll certainly be using it a lot over the Christmas period as I have a full house with friends from France, Italy & Spain staying over

Films from iTunes all sorted!
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Every user has his/her own preferences. So their value system may be different from that of rest of the world.
I can also find similar arguments pro Bluray:
- For that price you get - UHD, BD (with extras) and digital download, without region locking. Twice the bitrate even compared to the best of UHD streaming services (iTunes ~30Mbps). Lossless object-based audio. Guaranteed access to your media (as long as disaster does not strike your home).
- Most UHD Blurays don't have Dolby Vision, but whether DoVi will dominate the HDR world, remains to be seen. HDR10+ claims to be doing the same, for less. Only time will tell. We are living interesting times, again.
- UHD Players are not more expensive than appleTV 4K, these days. As a matter of fact, cheapest listed goes for
£129.
All (counter)arguments should be weighed in for an informed decision.
Speaking from experience with DVD players in the olden days, I found that cheaper players don't do a good job of playing the disc. They tend to have poor error correction systems, skip & jump the discs and then become unusable two or three years down the line. I'd always advise against a cheap player. Plus the damn huge boxes usually end up in landfills along with plastic DVD & BluRay cases and millions of old VHS tapes
It makes me happy that I watch my ATV with my own electricity from my solar panels and that the iCloud uses 100% renewable energy. When I walk into a HMV store the other Saturday afternoon, I was rather horrified at the thousands of plastic BluRay cases. What an environmental disaster! Also there were 2 people in the entire store - ON A SATURDAY AFTERNOON!!! How times have changed in retail

Now if I went into an Apple store at the same time, i'd probably see 150+ people in there - it is a rather nice, inspiring experience in a Apple store isn't it.
I'd love to see espresso & juice bar areas in them with wireless iPhone charging pads on the tables
