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Had a play around with one this morning. I was impressed with the gold colour. Going to hold onto my SE for a bit longer. I really hope Apple releases a device with a smaller form factor...
 
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The stainless steel Apple Watch has been available since the launch of the original Apple Watch.
It has been available for purchase since the launch, but the launch day inventory (which is what the article mentioned) is constrained.
 
Yet 95% of the iPhones I see in the wild are protected by a case, so I'm not really sure how important the color of any iPhone is since it's almost always hidden.

Go to Asia they love the gold color. They also love showing they have the latest phone and the newest color always always sells out first. So in this respect the color is very important to Apple's bottom line.
 
Received the Max in gold this morning at work and gotta say the gold color is gorgeous. Even my boss with Note 9 was a bit jealous lol.
 
This is actually the very first iPhone launch that has me with zero interest. I just like to read all the different MR headlines and so on. My iPhone X still looks and works like brand new which is why I'm very much okay with skipping this round. Nonetheless, congrats to all the new iPhone owners.
 
No new phone this year, my X does me absolutely fine. The AW series 4 that arrived today, however, is a great improvement over the first-day series 0. Super quick to restore everything across and unpair the old one too. I was expecting one of those multi-hour sessions where everything has to be on charge and close by...
 
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Ummm no adjusted for taxes and exchange rates they are paying the same price as Americans.


Incorrect. Countries outside the US have always paid more for Apple products, especially places like New Zealand, even when the exchange rates were more favorable to the NZ dollar. Factors include smaller population and physical location.

Here are the price breakdowns for the iPhone XS Max 512GB (for the phone outright, no Apple Care or accessories added)
• US price - $1,577.60 USD (includes sales tax for NY - taxes may vary by state)
• NZ price - $2,799.00 NZD (includes GST sales tax)

At the current exchange rate, $2,799.00 NZD translates to $1,872.49 USD.
You have a price difference of $294.89 USD which equates to a premium of about 18.5% more than US prices.
 
At the current exchange rate, $2,799.00 NZD translates to $1,872.49 USD.
You have a price difference of $294.89 USD which equates to a premium of about 18.5% more than US prices.

But then you have to include the price of Applecare. Products sold in New Zealand (including Apple products through apple.co.nz) are subject to the Consumer Guarantees Act, which state that they should work for "a reasonable time". That varies by product and market position, but it would be fair to say that a top of the range iphone should work for between 3 and 5 years. Certainly it's been agreed that premium notebooks should last over five years. Thus the effective guarantee period (during which Apple has to repair or replace or refund something that doesn't work) is not only longer than the standard one year, it's longer than the warranty that Applecare provides. Of course, it doesn't provide everything that Applecare does, but it does cover the most important thing.

This explains why prices in NZ have to be higher than their equivalent in some other countries.
 
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