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I think it’s for corporate sales. The company I work for is very large and buys these things by the truckload. I have one in my backpack, it’s great. They have never issued Airs at work for some reason. I don’t even mind the touch bar but personally for myself I’d buy the Air or 14 Pro.
 
I think it’s for corporate sales. The company I work for is very large and buys these things by the truckload. I have one in my backpack, it’s great. They have never issued Airs at work for some reason. I don’t even mind the touch bar but personally for myself I’d buy the Air or 14 Pro.
14 Pro is the wayyy
 
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Why would you ever order this machine on day 1? The M2 MBA is a much better value, or even the M1 Pro base config 14-inch MacBook Pro....

Please explain what is so compelling about this product, other than the fact that it includes the M2 chip and can be shipped sooner than the M2 MBA.

Thanks,
The Touch Bar!!!!
 
Why would you ever order this machine on day 1? The M2 MBA is a much better value, or even the M1 Pro base config 14-inch MacBook Pro....

Please explain what is so compelling about this product, other than the fact that it includes the M2 chip and can be shipped sooner than the M2 MBA.

Thanks,
Some people want active cooling. Some people want a Touch Bar. Some people want a MacBook with both aforementioned features that doesn’t have an intel chip and good battery life. Some people don’t care if it’s the old dusty design from 2016. Doesn’t make a ton of sense to me but some people will be happy with it.
 
custom configurations with upgraded unified memory and SSDs will not likely be available in stores
This has not been my experience. Often Apple Stores have some BTO versions in stock, you just have to play with the configurator to see which ones pop up as available for pickup.

I picked up my 2021 16-inch MBP on launch day with M1 Max/32c/64GB/4TB SSD at a Melbourne Apple Store, and only ordered it that morning. I cancelled my original BTO that was over a month away from delivery.
 
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I was hoping the M2 would be as big of leap from the M1 as the M1 was from Intel chips. 20% isn't enough to justify the cost.
It would be if they upgraded other components and/or offered more memory/storage, but Apple has decided to nickel and dime its customers instead of taking a small hit to margins and/or cutting the fat from its org, which Apple has way too much of now.
 
Tried and true design. Touch Bar for those who needs it. Has a fan. No notch. Sturdier than MacBook Air.

These machines exist for a reason, however niche it might be. Heck, Apple might refresh it with M3 next year or so. Who knows.
and 20 hrs solid battery life, faster DDR5 RAM; there is no product on the market that can match it!
 
This computer should not exist.
That's a negative.

It exists because Apple has officially become that which it most previously despised -- banking on incremental improvements to established hardware.

None of the iPhone, Watch, or iPhone upgrades have been revolutionary or exceptional, just marginally better than the last one. 15% of this, and 10% better at that. A software improvement or three. Whee.

The reality is that Apple is just doing what all other hardware vendors do: hype up the new and devalue the old. This computer should exist because its processing power is marginal when compared to other platforms and it needs market relevance. Just like all the other vendors. This is the hardware Circle of Life.

I don't want to say it's bad, but if you're entrenched in Apple hardware you can pretty much guarantee that every few years you can just replace your old item with a new item that has more compute/storage/etc and software that is pretty much just the same as you've seen. This makes this hardware a necessary element for those with 3 year old hardware, just looking for an upgrade.
 
Tried and true design. Touch Bar for those who needs it. Has a fan. No notch. Sturdier than MacBook Air.

These machines exist for a reason, however niche it might be. Heck, Apple might refresh it with M3 next year or so. Who knows.
Yes, it has its place currently and is a good alternative, especially if you prefer the Touch Bar and the design. Those that “don’t like something” seem to have a stronger voice then those who like it on these forums.

“If” there was not sales or projected forecast sales from the “machine” marketing department and master Tim “profit” Cook, the spread sheet wizard CEO…it would have already been terminated last year.

Apple knows what they are doing. The Touch Bar Mac has it place currently. Enjoy it all who buy it!
 
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I would argue that the TouchBar is a negative - it has its own firmware that can get bricked during a software update and the only recourse is to ship it to Apple, which will then replace the entire motherboard.

An entire motherboard replacement, just because the Touchbar firmware corrupted itself during a software update (the Touchbar firmware is called iBridge).

You won't have the same reliability problems with the other Apple laptop designs because they include a function row and no additional firmware.

Does iBridge still exist for AS Macs? Thought that was an Intel Mac T2 chip deal.
I strongly suspect that if it were not for supply chain issues, this model would have been replaced with the launch of the new Air.

Personally I’d still take the Air instead.
 
M1 & M2
 

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Why would you ever order this machine on day 1? The M2 MBA is a much better value, or even the M1 Pro base config 14-inch MacBook Pro....

Please explain what is so compelling about this product, other than the fact that it includes the M2 chip and can be shipped sooner than the M2 MBA.

Thanks,

Two more GPU cores and a fan for significant sustained performance increase over the M2 Air. Has a touch bar and no notch.

People are able to like those above things. It's amazing how some here are unable to put themselves in someone else's shoes.
 
Why would you ever order this machine on day 1? The M2 MBA is a much better value, or even the M1 Pro base config 14-inch MacBook Pro....

Please explain what is so compelling about this product, other than the fact that it includes the M2 chip and can be shipped sooner than the M2 MBA.

Thanks,
It's sad, but for many people it's just that "PRO" in its name. They have feeling that it's way more powerful than Air, even on the same processor. I couldn't understand even the older (M1) generation, when Air M1 was lighter, cheaper and practically same powerful. Pay 200 USD more for a little bigger battery and a fan was crazy.
 
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