I'd like to note that I like both iOS and Android devices, but... If a new Samsung or HTC phone leaked, who would care? Tech sites would report it, sure, but only a few geeks would read that, right? For example,
here's a very recent HTC leak. It's on some tech blogs and people will talk about it on the xda forums. But the major news isn't going to report that.
On the other hand, that iPhone 4 prototype Gizmodo got their hands on? It was covered by all major news outlets. It was on TV, in the papers, everything. Everyone was talking about it. And whenever any new iPhone comes out? Again, it's all over the news, everyone knows about it.
Likewise, this "iPhone 5" has been generating news
stories in actual papers too, despite the fact we've only seen a few parts and no full leak. If parts from a Samsung or HTC leaked, no one would care but a few geeks reading the tech blogs.
My point is that even the mere fact these rumours are being reported beyond our relatively small community shows that Apple is still very strong. And when that new iPhone comes out, it will be all over the news just like new iPhones always are. Not new Samsungs or HTCs or BlackBerries but new iPhones.
Apple is one of the strongest consumer brands in the world and that isn't changing any time soon.