I am getting pretty fed up with Apple insatiable thirst for locking everything down, I made the switch to apple 10 years ago,
But i am seriously considering to start slowly switching, Here are my reasons :
ultra premium price, it is Ok when apple devices used to last for ever, but now my iPhone 4s has gotten so slow that i have to change it, but i dont want to pay a premium on top of premium to get storage than 16GB, apple build devices with bare minimum hardware in areas where devices would suffer overtime, RAM, Storage, there is no "wiggle" room.
No upgradability, my current macbook retina late-2013 at 250GB is already full and i have to move things around all the time, At the time of purchase i estimated 250 to be good enough and paid for 16 GB memory, but now i have many software installed that i need for work on top of needing virtual machine, because it is apple,
Non friendliness toward pro users, they want creative types with deep pockets, but there is no real incentive for me as a software engineer to keep paying for apple, in the corporate and government world, apple is a non player. This is very stupid, because pro users influence the decisions of non-pro people around them, who you think give electronics purchasing advice for my extended family ?
Greed, apple already make you pay more than others, then tries to milk you even more, by giving you icloud with an idiotic 5GB, you need to pay for applecare because one year of coverage is ridiculous, with the repair prices and how impossible it is to repair on your own (see:non upgradeability).
Competition, microsoft is catching up, using MS products at work made me appreciate them more. Linux is better than ever.
on the bright side, ill sell my iPad Air1 and 2 iphone 4s iPad mini, and use the money to start switching, when i am ready i will see my macbook and will have money to buy the newest non-apple laptop.