I have to say that the apple waggling is sorely lacking for its price point. I recently purchased a blaze ($200 msrp but I got it for just over half that used) and, aside from app installations, it does almost everything the aw can do. The AW is clearly the superior product, but at what cost?
The things I lose is app installs and the ability to send texts and emails (texts I would like to be able to send but emails I couldn't care less). The kicker is the battery life. This thing will go four days (claims are five but I've not pushed it that hard) without needing s charge and in wearing it all day, tracking an hour of cardio daily (for the last six weeks). An Apple Watch is in its last legs by the end of the day with similar use. (Wife has one, essentially uses it to look at notifications and not a whole lot else).
I think the reality is that the Apple Watch just isn't a very good fitness tracker. It simply doesn't meet my needs. I'd be happy to get one if I could get a couple days battery out of it particularly when I have no dire need to be running apps (which on the current watch are often slow to load anyway). Give me a fitness tracker, Apple. I'll be glad to pay the apple tax on it so long as it matches my needs that the Fitbit meets so well.
Another important thing to note is the limitations apple outs on other smart watches. The best smart watch for your iPhone is an Apple Watch and this is simply because those other watches can't do a whole lot of the things even if they wanted to die to restrictions. Even an android smart watch can't send a text because apple doesn't allow it. Pretty silly. It's what had me go for a Fitbit over a Moto 360 sport (an ACTUAL sport smart watch, unlike apples sport monicker). I simply wouldn't have any more connectivity than with a Fitbit so it made no sense to spend the extra cash.
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But does Fitbit have as many fancy watch bands? I think not!
Depending on the model ofnforbit, maybe. The blaze has a rather large array of third party bands that are actually rather nice. You can even change the metal trim of the watch to give it an even more differentiated look. In sure the sheer number of bands for the Apple Watch outnumber that of the blaze, but my gut tells me there is a large enough selection to fit the appetite of most users. You likely won't find the crazy high end stuff though, like Hermes and coach.