I've had a fitbit HR Charge 2 - a $160 fitbit in the past and without GPS it just isn't even going to tempt me now that I have the AW 3 - completely ignore its inability to get a hr reading from my wrist, going through bands like they were toilet paper, and the glass cracking on its own.
Competition is good but now that I have the AW it would take a lot to get me to ever switch. The Ionic looked interesting and I had a coworker who sang its praises. But like a lot of other "smart watches" they stop getting used after awhile - while every AW user I know loves their watch. (I know there are exceptions to the rule). But go competition!