Fitbit Announces New Apple Watch Rival 'Versa' and Kid-Friendly 'Ace'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 13, 2018.

  1. MacRumors macrumors bot

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    Fitbit today announced the Fitbit Versa, which the company described as the "smartwatch for all." The Versa has a few features that directly compare it to the Apple Watch, as well as an overall design that looks similar to Apple's wearable device. Alongside the Fitbit Versa, Fitbit announced a kid-focused Fitbit Ace device and female health tracking coming to the Fitbit iOS app.

    Fitbit said the Versa is the "lightest metal smartwatch" in the United States market, with a case made out of ultra-thin, anodized aluminum that is slightly tapered and angled so it fits small or large wrists. The device's touchscreen supports a brightness of up to 1,000 nits, allowing users the ability to read the screen in bright environments, and it has a battery that will last for 4+ days.

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    The Fitbit Versa has many of the expected features seen in previous Fitbits, like 24/7 heart rate tracking, onscreen workouts, onboard music storage, automatic sleep tracking, and wallet-free payments on the Fitbit Versa Special Edition with an NFC chip. Fitbit will also sell a variety of accessories, ranging from stain-resistant classic bands to Horween leather, stainless steel links, metal mesh bands, and a designer collection.
    The new smartwatch will launch with Fitbit OS 2.0 for the company's line of wearable devices, which will include a new personalized dashboard for a simplified overview of a user's health and fitness data. Users will be able to see daily and weekly health stats, historical activity, heart rate, exercise summaries, motivational messages, tips, and daily guidance, all from their wrist.

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    Over time, Fitbit said this dashboard will become more personalized, offering reminders, celebrations, logging, insights, sleep summaries, and social challenges, all with prompts to take actions based on each user's own data. This ongoing personalization aspect of Fitbit OS 2.0 is said to launch later in 2018. Here are a few other features available on Fitbit Versa with Fitbit OS 2.0:
    Fitbit Ace, the kid-focused wearable band, will include many of Fitbit's features in a pared-down hardware model. Kids eight and older wearing the device will see that it automatically tracks steps, active minutes, and sleep on a five day battery. Using a Fitbit family account, parents will be able to monitor and control who their kids connect with in the Fitbit app and other features of the Ace band.

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    The band will remind kids to move, and reward them for listening to such reminders with collectible badges. Coming soon, Fitbit will launch daily and weekly challenges where families and friends can compete against one another in certain health goals. There will also be a "Family Faceoff" that challlenges family members in a family account to earn the most steps in five days.

    Fitbit Ace can be pre-ordered today on Fitbit.com for $99.95, and will launch in Q2 2018. Fitbit Versa is available to pre-order today on Fitbit.com and at select online retailers tomorrow, priced at $199.95. The smartwatch will come in the following colors: black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold aluminum case. Band accessories will start at $29.95 and cap at $99.95. For those who want the NFC-enabled Fitbit Versa Special Edition, that model will be $229.95. The device will officially launch worldwide in April.

    Article Link: Fitbit Announces New Apple Watch Rival 'Versa' and Kid-Friendly 'Ace'
     
  2. johnnygee macrumors regular

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  3. keybraker macrumors newbie

    keybraker

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  4. Glmnet1 macrumors 6502a

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    I prefer its design over the :apple: Watch, especially the sharper edge. It makes it look slimmer.
     
  5. bopajuice macrumors 65816

    bopajuice

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    Nice looking although I prefer the rugged outdoor look better. The price is right that's for sure. Did not see anything about water resistance. I know from experience, Fitbit's of the past were not waterproof, that's why I went with the Garmin Fenix 3.
     
  6. RogerWilco macrumors 6502

    RogerWilco

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    Ive and Ahrendts' arrhythmia alarms just went off, someone call 911.
     
  7. deanthedev macrumors 65816

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  8. Glmnet1 macrumors 6502a

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    Their website advertises "Swimproof**" and then in small characters at the bottom "**Water-resistant to 50M.". Not bad.
     
  9. jmgregory1 macrumors 68000

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    Wow, that is one dorky looking watch. It looks out of proportion to the band, too square with far too much of a frame around the active screen. It kind of has a 1950's tv set look to it - big square with a small screen - and that's not a compliment.
     
  10. Arcus macrumors 6502a

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    They look like dollar store merchandise. I like the kids model better.
     
  11. McTool macrumors regular

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    Officially not waterproof! Wearing an Alta for 2 years never take it of. Not even while bathing, doing dishes and what not. Still works.
     
  12. MacLawyer macrumors regular

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    The Android/Microsoft set are already prepared to proclaim this the new industry standard. (Yawn.)
     
  13. fuchsdh macrumors 6502a

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    While there are advantages (longer battery life, etc.) there's two problems with the Fitbits versus the Apple Watch for me—one, tighter integration with the latter, which they can't really do anything about, and weak hardware quality, which they can. As expensive as they are, the fact that my family and friends have burned through Altas and Charges doing nothing more than being active commuters means that it seems like it'd be more cost-efficient to just buy an Apple Watch on the expectation I can go two years without breaking it. These seem to be chasing the Watch more directly but given my reliability concerns I wouldn't bite.
     
  14. avatar77 macrumors newbie

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    It's waterproof (officially, even!) to 50m. I like the look of it. I hope Apple Watch Series 4 gets a little bit of an update - aside from getting even thicker!
     
  15. NinjaHERO macrumors 6502a

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    Interesting. I'm still bummed Fitbit didn't seem to do anything with the Pebble tech. I love the 7 days of battery life on my current Pebble. But 4 days on this is actually impressive. Keep going Fitbit. Someone has to push Apple to keep improving their watch. :)
     
  16. NachoGrande macrumors 6502a

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    I sitting here still frustrated with my half baked apple watch. my be an option.
    --- Post Merged, Mar 13, 2018 ---
    It can track swimming strokes so it's good
     
  17. goblutes macrumors member

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  18. Baymowe335 macrumors 65816

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    RIP.

    Fitbit is actually doomed. You can't try to rival Apple. You have to do something different and even then, you're probably screwed.
     
  19. coolfactor macrumors 68040

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    I miss the days when Apple would surprise us with new stuff.
     
  20. AZREOSpecialist macrumors 68000

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  21. markfc macrumors 6502a

    markfc

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    #21
    Is that the only music choice? Seems weird dedicating an entire watch to one band...I mean I love Weezer but I'd want other music too.
     
  22. MarkB786 macrumors 6502

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    #22
    Yeah, kind of like the Apple Watch.
     
  23. deanthedev macrumors 65816

    deanthedev

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    #23
    Not likely. Nobody has been able to match the Apple Watch, which is why it's the number one seller (by a mile).


    You need 50M water resistance even if you're swimming in only 1M of water. The pressure of the water on a wearable while swimming is far higher than you think. Simply hitting the water doing a backstroke can subject the device to pressures equivalent to 10M or more. This is why all the wearables out there that are considered good enough for swimming have a much higher water resistance rating (50M being very popular).
     
  24. MarkB786 macrumors 6502

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    Depends on cost. Folks might go for this if it is more affordable and has enough functionality. Plus, the app works across mobile operating systems unlike Apple Watch.
     
  25. hrefman macrumors newbie

    hrefman

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    Take a look at the strap release mechanism o_O
     

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