You are missing my point. NOBODY adds up the total cost of the contract to the price of the phone and calls that the price of the phone. Thats just sensationalist and if I was glancing the headlines it would appear that the iPhone costs £900 to buy. It neglects the fact that you get 18 months of unlimited data and 18 months of 200/200 talk/text.
I have no problems with people saying the contract is too expensive. I have a huge problem with the press not being fair about it.
For instance, the Nokia N95 on O2 right now costs £200 with a £30 a month, 18 month contract. Do you see scare mongering headlines of the N95 costing £800?
Also, look at the opening paragraph:
"The basic handset will cost £269 – £69 more than in the US. But Britons must also sign up to a contract costing £35 to £55 a month with O2 , Apple’s chosen network partner, for a minimum of 18 months. That puts the cost of the handset and contract at between £899 and £1,259 over 18 months."
This makes it seem like the US does not have to pay for a contract, fuelling the rip-off Britain stuff. Yet the US are locked down for 24 months, even longer than us at $60 a month.
Anyhows, T-Mobile do a pay as you go SIM card which has data with a £1 a day cap. I'm interested.