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This is where you are simply categorically wrong. The only way to be able to argue whether a contract provision is legal in front of a court is to first break that contract provision and then to get sued over it. There is really no way that "argue it in court" happens if "breaking the rules" doesn't. Hence, the only way forward for Epic to challenge the legality of the anti-steering provision of the developer contract is to break that contract.
You should tell that to the judge in the case.

From her ruling (page 169), emphasis mine:
Nor did plaintiff show either that the provision of the DPLA which required developers not to “provide, unlock or enable additional features or functionality through distribution mechanisms other than the App Store,” was illegal or unenforceable or that it was forced to violate the agreement to bring this lawsuit."

You're actually the one who is wrong. While breaching the contract did make their case stronger, they could have submitted an update, had it rejected, and then sued over that rejection.
 
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This a very tired argument and is patently untrue. Most people who purchase an iPhone haven't the faintest clue how app distribution works outside of "open app store, get game." This is the same argument that Microsoft tried to use in the 1990s and it didn't work back then either, and at that time the "people" were actually OEM vendors and not end consumers.
Do most people know how any physical store works? Any retail store. Even a wholesale store?
It's not the same argument as Microsoft. Apple (Steve Jobs) literally had a presentation on this exact process FOR DEVELOPERS. They loved it. The general public only cares about what the price is to them, and if they want it or not.
Most people buy smartphones based on hardware features or based on the ecosystem that they've already bought into, and both smartphone camps (and yes, there are really only two) work very hard to try to lock their customers into their ecosystems knowing this.
Most people don't know anything about how the phone works. Just that it is better than the last model or more importantly the model they currently have. Being locked is comes from the fact that Apple and or Google created an ecosystem that actually works for the end user. If it doesn't, OR they don't like a product. They don't buy it.
This is where you are simply categorically wrong. The only way to be able to argue whether a contract provision is legal in front of a court is to first break that contract provision and then to get sued over it. There is really no way that "argue it in court" happens if "breaking the rules" doesn't. Hence, the only way forward for Epic to challenge the legality of the anti-steering provision of the developer contract is to break that contract.
I don't recall seeing a wave of public demonstrations of companies breaking contracts for the world to see JUST to get it in front of a judge to argue it. Tim Sweeney wanted a publicity stunt that he continues to do to get HIS application on the store HIS way. He wants Apples customers cause there are a billion iOS devices out there to see vBucks to. It's just that simple.
As far as "not in public" goes - please, clench your rosary beads for something a bit more worthwhile than whether two monolithic faceless corporations or their respective fanbases get embarassed or have their feelings hurt.
Neither are faceless they actually show their faces fairly often. We know exactly who they are.
And its my pearls... My pearls.
Everything that happens with large consumer-facing corporations should happen in public.
Not when it affects the customer. I, nor any other player of EPIC games apps should have to deal with their bickering. I just want to play the game. I was able to play the game BEFORE Tim Sweeney broke the rules.
This is an incredibly popular video game on a platform that dominates that game's major target demographic. Any competent CEO would know how crucial public perception of this situation would be, particularly if the courts failed to rule in their favour and would absolutely be stupid not to do whatever they can to sway the public's perception.
And failed in court, and lost billions by not being on the store. My perception as I speak for myself here. Is that Fortnite could have been on the App Store the whole time and in the background been worked out either directly or in court without having the customer lose out on it for years on iOS and macOS. The choice and freedom he talks about was erased as he claimed to be fighting for me and developers. He just wants control like anyone else, and all the funds to go his way. I don't blame him for that part of it, but I do blame him for not letting me play the game the way I had.
Both Tims involved in this whole case play the public perception came on the daily. Because it is their job.
Which Tim started the problem? It wasn't Cook.
Pretty sure this argument has been done to death. You should know the problem with that line of reasoning by now, you've been here long enough.
Because it is correct. So I'll say it again. And again.
 
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...Be sure to rate it!

It’s weird that it’s the #1 app in its category but not enough ratings to display an overall rating.

IMG_2629.jpeg
 
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Again, if Apple is clearly a monopoly, why didn't the EU use existing antitrust law rather than invent an entirely new, massively complicated law?
Apple isn’t a monopoly. To suggest that is just silly. They’re not even number one selling when it comes to phones.
 
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Epic stated themselves in court that what they receive from the Epic Games Store doesn’t give them a profit even after 5 years. So maybe 30% isn’t so bad after all.
But the issue isn't just 30% at that point--you're combining the 30% factor with the fact that Fortnite was kicked off of the store. The simple visibility of the app is a big deal considering you can't install non app store apps without taking more extreme measures (compared to Android being able to sideload APK).

The problem is 30% is not only extreme but is tied with a "take it or you're off our app store" approach. It's made Apple very profitable, but it's also a ridiculous tax rate for simply hosting an app.
 
What about refunds? Want about stolen credit cards? What about having access to billions of possible customers?

I also don't think Target should sell anything at a high profit either - give me your wholesale price plus 5%. Why do they get to dictate that I have to pay more - sometimes 300%+ more or higher? How is that fair?
I disagree about price controls though. The issue at hand isn't simply what Apple is allowed to set as the profit margin. A retailer today can mark up goods for 100% or 1%. That's the beauty of capitalism. If you sell me toilet paper for $100, another retailer/manufacturer can try to undercut you and win that business.

The issue is not only 30% but the fact that you can't sideload apps, and so thus it's either 30% or you don't have a way to sell your product at all. So in a sense Apple's setting price controls that you either let them take a minimum cut or you don't get to sell.

If 3rd party app stores are allowed, then you can bet the 30% rate would disappear fast because Apple would be pushed to compete with stores that charge the minimum necessary for a "reasonable" profit.
 
If 3rd party app stores are allowed, then you can bet the 30% rate would disappear fast because Apple would be pushed to compete with stores that charge the minimum necessary for a "reasonable" profit.
No, it wouldn’t. Android is “open” allows alternate app stores, including from companies like Amazon and Samsung, also allows sideloading and charges the exact same rate Apple does.

Why hasn’t some upstart forced Google to lower commissions on the play store?
 
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I'll never understand why someone would defend a company preventing you from putting an app on your phone/computer. I get it that you don't play Fortnite, but substitute any other app on your phone and imagine if Apple banned it.

Sniffies got banned this week. Apple is a joke.
 
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Unfortunately, I think you’re not in the minority. People usually only review something if they have a terrible or extremely good experience. If they have an average or even good experience they don’t feel it’s noteworthy to share
In my case part of the problem was brought on by developers themselves, who for a long while nagged me to give them ratings. I now want no part of the silly ratings game.
 
No, it wouldn’t. Android is “open” allows alternate app stores, including from companies like Amazon and Samsung, also allows sideloading and charges the exact same rate Apple does.

Why hasn’t some upstart forced Google to lower commissions on the play store?
That's fair, and I think in terms of whether 30% stays or not, Google's clearly determined it's still profitable. But from a legal perspective the reason Apple got in trouble was it has to do with antitrust. If you are saying "You must pay 30%, and you have no alternative, you can't collect money outside of the App Store, you can't sideload, use alternative app stores, etc." then that becomes a question of antitrust. It's a gray area with anticompetitive practices where I can see at least a case being made that this kind of practice is anti-competitive.

Google has its own dispute with Epic, but it's less about not being able to sideload but instead regarding other anti-competitive practices such as advertising. My larger point was when they get into situations where potential anti-competitive behavior is at play including forcing developers to face a 30% haircut with no alternative (Apple), that's where there's at least grounds for a legal dispute.

It becomes less of an issue if you allow developers to collect payment outside of your store or allow sideloading/alternative app stores.

As for whether even in a free market a 30% is justifiable--I suppose that's more just capitalism. App stores are more or less an oligopoly. Apps themselves as well as the deelopers benefit from app store coverage even in Google's case where you can sideload, so developers treat the 30% as cost of doing business--and considering you are allowed to link to outside payments (with some limits) devs are more or less OK with it. The key with all these disputes is whether these companies are allowed to place a bunch of restrictions or not.

Like I said earlier. I'm free to buy toilet paper and mark it up 30% to try to sell to you, and you'd be a fool to buy from me. But I can't lock you in a home with only toilet paper supplied by me and force you to pay for that or else let you wipe with your hands. And maybe in alternative scenario you accept paying 30% for me to hand deliver toilet paper to you when you need it on the toilet with pre-folded squares for you to wipe, but you made that choice that 30% is an acceptable premium versus you driving out to Costco every month to pickup a mega pack of toilet paper. The point is choice is fine, but forcing only one option, the 30% option, is going to get you into legal trouble.

Edit: Typo corrections & clarifications
 
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my sentiment as well, but this is not from over yet. I think this judge in her latest ruling was in over her head, but we shall see
Yes, I’m a lawyer and I think so too. She went to far, probably just sick of the trial. I believe in appeal this will not hold and fornite is going to be banned again
 
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Man there are gonna be some really salty Apple folks here. I’m glad it’s back. Both apple and epic looked bad here, but Apple far worse.

Like John Gruber. Who thinks Apple didn't lost to Epic but lost to the law.
 
Like I said earlier. I'm free to buy toilet paper and mark it up 30% to try to sell to you, and you'd be a fool to buy from me. But I can't lock you in a home with only toilet paper supplied by me and force you to pay for that or else let you wipe with your hands.
While the example is fictional, the Sandpiper case in BCS comes to mind here and does a pretty good job of illustrating exactly how predatory the actions of companies can get when they find themselves with a captive customer base. It also illustrates exactly why the "you signed up for it" argument is naive at best and evil at worst.
 
The worst part is reading people defending apple.

You can defend apple as a shareholder, but it's asinine to not admit that apple has been really really really anti consumers
Apple runs a business. For a business that is anti consumer it’s not reflected in their revenue. Most people I know do not believe Apple is anti consumer. Its only on social media does that feel like an echo chamber..
 
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The worst part is reading people defending apple.

You can defend apple as a shareholder, but it's asinine to not admit that apple has been really really really anti consumers
Disagree 100% And I don't own a single share of Apple stock.

I absolutely think what Apple is doing is in the best interests of most of its customers. That may not be in the best interests of developers (although I'd argue it actually is for all but the tiny minority of huge mega corporations, although developers may not realize that).
 
Apple runs a business. For a business that is anti consumer it’s not reflected in their revenue. Most people I know do not believe Apple is anti consumer. Its only on social media does that feel like an echo chachamber.
There are hundreds of incredibly profitable business that are demonstrably anti-consumer in their practices. Heck, Microsoft is a favorite one that people in the tech world in general like to point to in this regard. I would say most large banks, credit card companies, energy companies, textbook publishers, music publishers, social media sites would all fall in the "anti-consumer but incredibly profitable" category.
 
There are hundreds of incredibly profitable business that are demonstrably anti-consumer in their practices. Heck, Microsoft is a favorite one that people in the tech world in general like to point to in this regard. I would say most large banks, credit card companies, energy companies, textbook publishers, music publishers, social media sites would all fall in the "anti-consumer but incredibly profitable" category.
And yet somehow we choose to do business with them. So in the spirit of these thoughts I’ll add hospitals to the list of anti consumer businesses.
 
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