Y'know, if you look at the current TV equipment market, it bears a staggering resemblance to the pre-iPhone cellphone market.
1. A user-interface train wreck. Here's the remote from my latest bit of TV kit... I need 2 other remotes to operate my stack.
Methinks Apple could improve on that.
2. Lots of 'smart' features that people aren't really using because of fragmentation, the aforementioned UI train wreck, and all sorts of bizarre restrictions and combinations of things that you can't do because of DRM paranoia and the other train wreck that is DLNA (the only moderately useful DLNA client/server I've encountered is XBMC, and when open-source is easier to use than proprietary then you know you're in trouble). E.g. the box that the above remote came with would, potentially, be a great media server if it were not for the fact that apart from recorded TV or re-grabbed DVDs, the only thing you can get *into* it is MP3 audio and *that* it refuses to serve over DLNA or even to the proprietary iPad app (which is the only thing that will play HD video recordings from it). It's not just that particular box: my Samsung TV does have a fairly good BBC iPlayer implementation (which is nice) but suffers from hugely complicated menus and bewildering picture enhancement options, and the DLNA client just refuses to play anything or bombs out when connected to anything but the official Samsung (Windows only) DLNA server.
3. Content/network providers that need a boot up the derriere. Leave the channels to light entertainment, live sport and premium-phone-call fuelled reality, and offer an a la carte service for quality programs, please.
Apple could sort this out. The ATV2 is a million miles from perfect, but already does a better job of the basics, like playing music and video (including my ripped DVDs and CDs) from my Mac.
Now, Apple is quite likely to say "Well, you don't really need a DVR with a BluRay recorder in it when you can buy or rent everything you need from the iTunes store - so let's get rid of that complexity". On the other hand, if their walled garden just plain works, is easy to use and uses the same sort of minimally intrusive DRM that they've used to date, then some people might buy into that. Any potential for open-ness that the alternative had went away with DRM-ridden HD and the theoretically standard DLNA which only actually works between equipment from the same supplier.
It will be interesting to see what alternative they offer for TV channels, though. In the UK, they'll need BBC iPlayer as a minimum: While I want 'a la carte', I'm not sure I want to give up the option of watching Doctor Who in HD for free.
I totally agree. Also, how will you feel if you pay premium prices for an Apple TV only to have Apple tell you 2 years later than it's new operating system will not run on your still perfectly functioning TV and you will need to replace the TV.
Well, that's pretty much what the current TV manufacturers are offering with the "smart" TVs: want this year's new apps? Buy this year's model TV. If, as per the iPad 1, Apple support their TV with major updates for 2 years (and patches after that) then they'll be ahead of the game.
The smaller Apple "box" makes so much more sense and could be upgraded regularly without too much grumbling
Well, Apple could take that road - how about a big LCD panel with AirPlay and nothing else? It would be great if you wanted to mount your TV on a wall and didn't want the regulation 2 platefuls of spaghetti hanging out the back (when I look behind my TV it ain't pretty).
Even with the ATV2 box plugged into a normal TV, that's 2 remotes to juggle (if you need to adjust volume or picture settings) - even with devices that 'link' (e.g. my Samsung TV has some control over my Sony surround system) its usually patchy and you need to grab the original remote occasionally.