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Here's what Tim said at Apple's annual shareholder's meeting earlier this year:
http://www.macworld.com/article/116...nter_stage_at_annual_shareholder_meeting.html
Cook, in response to a shareholder urging the company to use its cash hoard to come up with an alternative to Netflix, Hulu, and the like for video-content distribution: “There are plenty of apps that provide content, and users want those apps. We get profit from selling devices...our focus is not on making a lot of money in content...An a la carte video system isn’t likely to arrive quickly, because the money is big for the companies involved.”
 
I am getting tired of this rumor. How long has it been, 2-3 years? I gave up cable a long time ago. In a weak moment I checked them out again, I am human after all, I can make mistakes. I want to see Game of Thrones and Newsroom, can't buy it at iTunes, does a grandma have to rip the stuff? Nah, couldn't get past their two year contracts and plan a,b,c, etc. Someone has to step up, not fair.
 
Hmmm.

My theory:

Apple is making a 7-inch iPad, but it won't be sold as a standalone product. It will be the remote control for the TV. :eek:
 
I hope it isn't too big...

I hope it isn't just 60" and above. My sister had that problem - she got one of these monster TV and then realized you cannot compfortably watch TV on it because the couch was too close (so would mine be) and you actually had to look left and right to see what was going on. She brought it back and went - I think - with 52" instead.
 
Tim Cook downplayed the viability of an ala carte option earlier this year so I wouldn't get my hopes up for that.

You may be right, but then I'm wondering what the stand out feature to motivate me to buy a TV made by Apple? A metal enclosure with a glowing Apple on it somewhere? No thanks.
 
I totally agree. Also, how will you feel if you pay premium prices for an Apple TV only to have Apple tell you 2 years later than it's new operating system will not run on your still perfectly functioning TV and you will need to replace the TV. The smaller Apple "box" makes so much more sense and could be upgraded regularly without too much grumbling

I'm guessing that people would make rude suggestions about how Apple could recycle their old TV:D

That would be an android tv.
 
4K pleeeeaaaasssseeee.
If apple could offer that kind of resolution in their tv set, even at a premium, it would be amazing.

The cable companies would prevent you from downloading content of that size. Honestly, I expect the cable companies to set up a two level cap system. If you have TV service, they give you one cap, if you do not, they will give you a much smaller cap. This will prevent people from ditching their Cable TV service. I am sure the resulting firestorm will keep the lawyers happy.

And you think that Apple will be able to negotiate a price cut from the cable companies based on what leverage?

So lets see how this goes down.

Apple: Your current customers send you $120 per month for their channels only some of them they want. Our proposal is that you allow them to pick channels, you "fairly" price those channels. And the vast majority of your customers start sending you significantly less than $120 a month.

Cable Company: So you are suggesting I give up most of my profit.

Apple: But your customers will like you more and they will buy my TVs.

Cable Company: Not interested.

Apple: But some customers will sign up for a package of cheap channels who aren't already your customer.

Cable Company: I basically have a near monopoly in the areas I serve and me and the other cable companies currently have about 70% of American households as customers. 10% of American households are super broke and will never be able to buy anyting. So even if you delivered the ENTIRE remaining 20%, you wouldn't increase my customer base enough to cover any significant decrease in the monthly payments I get. I think this conversation is over. Call me when you have a proposal that involves my customers sending me MORE money each month. Then we can talk.

The only way this could work is if Cox approached the phone companies, "You want to wipe out the cable company, we will help you do it."

Apple usually doesn't compete on price anyway, they compete on integration and user experience. A simple add-on box like the current AppleTV can't act as hub for all the other components of your entertainment system. A TV is the main interface to all (most of) those other boxes. Some of those boxes can already be controlled by apps on iOS devices. If Apple were to release a TV powered by iOS, they could work with component / set top box manufacturers and build better apps / interfaces for controlling those devices...

Easy solution, put four or five HDMI input ports and one output port on an AppleTV box, then use the box as a smart switch. If they wanted to be very cool about it, let the boxes record and stream content between themselves, as long as they are on the same subnet. It would be quite easy to add multiroom DVR functionality.

What most people do not want is to be stuck with a TV that is the wrong size. In my house, anything less than a 65 gets lost. In a small apartment, a 56 would dominate the room. Give us a smart set top box, then, let us choose our display.
 
Here's what Tim said at Apple's annual shareholder's meeting earlier this year:

Which really is the point. There are too many college and pro sports teams looking to get their own channels, too many groups vying for every dollar that can be had for programming. The fractured nature of the groups involved, along with the increasing frequency where cable companies are locked out from certain programming due to pricing disputes, are more than sufficient to keep Apple away. They [Apple] understand how to negotiate with media conglomerates. They also know they can't negotiate with everyone, and the increasing amount of scrutiny they will take by the FCC and Justice Department isn't worth the legal battles and cost. If Apple is the platform to beat, then the media companies, sports teams, etc. will make sure that their programming is available in an app or two.
 
Not exactly, 4k refers to the number of horizontal pixels whereas "XXXp" (720p, 1080p) refers to the number of vertical pixels. For example, you could say a monitor with a resolution of 4096×1714 has a 4k screen but it only has a vertical resolution of 1714p.

Comparison with current TVs/monitors is pretty difficult however as you can't compare directly an axis or another since 4k screens typically have a wider aspect ratio than the current 16:9 standard. At some point maybe we will start talking about screen resolutions in megapixels, just like with cameras.

Thanks for clearing that up, pgiguere1. I was just using the generalized term being used for super high density resolution in "wider than tall" picture planes.

Either way, I hope this doesn't detract from my original point. Which is: Some sensational analysts tend to forget that Apple's primary mission isn't to create another GoogleTV, but they make other things that need LCD screens too, like monitors.
 
Simple answer

I agree that Apple should stay away from the screens market. Simply because they have a history of overcharging for their screens in the first place.

The answer for Apple TV is much simpler. Use the wireless trackpad as the input device and turn the AppleTV into an iOS device.

Giant iPad using a trackpad for the touch.
 
Either way, I hope this doesn't detract from my original point. Which is: Some sensational analysts tend to forget that Apple's primary mission isn't to create another GoogleTV, but they make other things that need LCD screens too, like monitors.

I would personally be more interested in a new Thunderbolt display than in an Apple television set. While the fact that the current one has an integrated Thunderbolt hub makes it really advanced, it almost feels outdated with the new Mac laptops having USB 3.0 and a MagSage 2 connectors. And what else are you supposed to hook that display to? The iMac 27" has the same screen already and the Mac Pro still doesn't support Thunderbolt. I also doubt many Mac mini users buy it since they could have simply bought an iMac in the first place.

Of course Apple could just quietly update the current model with MagSafe 2 and USB 3.0, but why would they not have updated it alongside the Mac laptops at WWDC? I have a feeling the Thunderbolt display will only be updated once the iMac is, supposing they would both share the same (new) screen like they currently do. For now they include the 10$ MagSafe 2 adapter for free with the display, but I don't think they will keep a display without USB 3.0 and MagSafe 2 for years. They will probably have a revision in a year or less. Hopefully it'll be a major one. I'd glady pay 1k for a 30" TBD with 3200x1800 resolution.
 
The content providers, not the cable companies are the target. The discussion goes:

"How would like to be able set your own price, offer subscription or al la carte prices? We get 30% of the price."

Hmmm, well if they can pick off the sports programs that will be big. But the cable companies also control the internet pipes that bring this stuff in. So they will just raise internet pricing to make up for some of this if folks starting cutting the cable cord. (Full disclosure, I cut the cable cord years ago and use free HD over-air broadcast for the basic channels.)
 
I agree that Apple should stay away from the screens market. Simply because they have a history of overcharging for their screens in the first place.

I wouldn't say they overcharge, it's just that they limit their offering to the very high-end. Have you shopped for a 27" 2560x1440 IPS monitor recently?

Here are some competing models: Dell UltraSharp U2711, DoubleSight DS-277W, NEC MultiSync PA271W, Fujistu P27T-6.

They are all either as expensive or more expensive than the Thunderbolt Display, and have plastic cases, no integrated speakers, no integrated HD webcam, no Thunderbolt Hub, daisy chaining, FireWire, Gigabit Ethernet, good looking design, resale value...

The 999$ Thunderbolt Display is actually a pretty good deal for what it is. The 27" Cinema Display released before it also was. Same for the 30" Cinema Display before that, can you imagine it had a 2560x1600 resolution 8 years ago?
 
Are you high?

How forward looking, but I'm guessing that Apple will be a bit more conservative with an opening bid of 720p

With iPad 3 and Laptops with retina displays above 1080P HD pixel count, you think they will have a TV lower than 1080P? Why would you think that? I'll be waiting for your answer. It will be very interesting listening to your convoluted logic.
 
TV's are obsolete, and the entire content delivery model is failing, according to every industry survey and analyst and even the CEOs of the major networks.

Apple should be ready, but wait patiently for it to finish itself off first before replacing it with their own start-to-finish solution.

"TV" should just be an app on your iMac or iPad, full screen or Picture-In-Picture. Apple shouldn't even need to build any new hardware into an iMac, but convert the "channels" on their side, & stream over the net to your device.

...but there's never been anything on tv so important I had to see it at that moment. I'll continue to get my video via Netflix, Vimeo, YouTube & TPB.

Many people I know have a 50" TV or Monitor to view films and shows either via discs or from places like Netflix. Lots of people hate watching on there Macs or iPads when they are at home and not alone. I am one of them.
 
I just don't understand how this is going to work. Assuming Apple continues to cater to the affluent, wouldn't they already have TVs larger than 55"? Who is going to upgrade to a smaller TV?

Apple " caters to the affuent ". Are you high? I can't think of one super expensive product they make.
 
I am getting tired of this rumor. How long has it been, 2-3 years? I gave up cable a long time ago. In a weak moment I checked them out again, I am human after all, I can make mistakes. I want to see Game of Thrones and Newsroom, can't buy it at iTunes, does a grandma have to rip the stuff? Nah, couldn't get past their two year contracts and plan a,b,c, etc. Someone has to step up, not fair.

Around 2 years. The iPhone rumor was around for 1.5+ years. The Tablet almost 2 years ago.

Don't worry. Content providers are realizing their current model is dying. They'll have to adapt.

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Apple " caters to the affuent ". Are you high? I can't think of one super expensive product they make.

MBPro Retina is pretty expensive (top of the line one)...same with a top of the line Mac Pro (10K+)

But the majority of Apple's products , 90%, are inexpensive...because the experience, quality, design, software, eco-system are all worth it.
 
Around 2 years. The iPhone rumor was around for 1.5+ years. The Tablet almost 2 years ago.

Don't worry. Content providers are realizing their current model is dying. They'll have to adapt.

----------



MBPro Retina is pretty expensive (top of the line one)...same with a top of the line Mac Pro (10K+)

But the majority of Apple's products , 90%, are inexpensive...because the experience, quality, design, software, eco-system are all worth it.

Yeah I know. But, the Mac Pro is a low end workstation specs wise, and there are workstations wayyyyyy more expensive. And a retina is nice, but again. More expensive stuff out there.
 
I totally agree. Also, how will you feel if you pay premium prices for an Apple TV only to have Apple tell you 2 years later than it's new operating system will not run on your still perfectly functioning TV and you will need to replace the TV. The smaller Apple "box" makes so much more sense and could be upgraded regularly without too much grumbling

I'm guessing that people would make rude suggestions about how Apple could recycle their old TV:D

Computers are reprogrammable

besides you could put the computer part in a module that could be replaced.
 
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