So they'll sell it as the music lover's iPhone: stereo speakers, 'digital quality' Lightning earphones / wireless earphones and the new Music app.
Bluetooth earpods are very much the opposite of the music lover's wishes. If there is one category they will NOT be able to sell the iPhone 7 to , it's precisely the music lover. They all have invested in expensive quality headphones and they all now need to carry at all times a dangling fragile adapter.
Also, there is no such thing as a "digital quality" earphones. Our ears are analog and all digital information has to be converted into analog before reaching the earphones.