It's not about him thinking Apple can do no wrong, it's about YOUR incorrect perception that Apple ever hyped this as a cheap iPhone. It was the ridiculous expections of Wall Street and media pundits who felt Apple needed to introduce a cheap phone to gain marketshare back from Android based offerings.
Apple has heard a lot of feedback from people who wanted more color choice, so they modded last year's 5 into the 5c... c, for color, not cheap.
Not cheap? Read this article here in Macrumors..
https://www.macrumors.com/2013/11/1...-program-for-credit-towards-iphone-purchases/
That was the intent of the phone to be CHEAP so it can sell in Asia can catch up with the low cost Androids!