In the past, these deals were only available if you bought from an Apple store or Apple online, is that correct?
If so, I'd rather buy from a reseller, saving at least $100 from the initial cost and up to $200 in taxes, which is ultimately a better deal than a 8GB iPod Touch which is only $180 at Amazon.
Plus a student discount from Apple.
Some places have Apple Stores but not resellers.