You sir are the perfect consumer.... Don't want something until great advertising (yes that's what that was) changes you mind.Firmly in the no camp, but not hating the watch, I simply had no desire for one. No apparent use as I interpreted it as further distraction from my very busy day.
And then I read this article sharing some of the inside info like what Apple's intent is, how they arrived at where they are today, and of great importance to me, who was involved.
Here's the one article, out of hundreds I've read, that changed my mind.
http://www.wired.com/2015/04/the-apple-watch/
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Be careful you'll rile up the natives!Stop being so naive. It is one long "The Watch is so magic" ad by Apple PR. See above.
Exactly..... an ad. I too will be up (working anyway) and purchasing on the 10th.Well, while not an ad in the textbook sense of paying and having absolute say over the look and content, this is an Apple PR finessed piece. Wired was given "special access" (I have experience, in general, with doing this not direct knowledge of this particular Wired piece) maybe with the (unspoken) understanding that there will be advertising purchased or, if unfavorable, access denied in the future.
I have worked in PR here in Silicon Valley for 15 years (never at apple) and this is how it works with trade publications...not always, but frequently enough. That is not to say the piece is dishonest just that Apple PR did a very good job. Wired was chosen for this access. The timing of publication was also orchestrated.
In spite of my cynicism, I'll be online at midnight on the 10th![]()
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He never said they were the first to do it... simply didn't want people to keep fooling themselves thinking this was not an "ad" for the watch.... which, though not per webster, it was.As if Apple is the first company to do this. Heck just the other day we got one of these "articles" on Engadget explaining how the Surface 3 came to life.