Burn-in is extraordinarily exaggerated with OLED displays for computing use–especially with the modern safeguards in place to protect burn-in such as pixel-shifting, sensors that automatically dim or turn off screen when no one's around, and so on.Burn-in-gate?
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That said, if I'm Apple, I'd limit such displays to pro SKUs only. That audience would not be in the position to use their devices in a way to cause burn-in practically ever. Pros and prosumers sensibly (or their companies require them to) use screen savers, full-screen/auto-hide, and won't do things like use them for surveillance/dashboards, and so on.