All commercial grade aluminum is already an alloy, nobody uses pure aluminum as is, except perhaps for foil.
Scratch resistant coating? It already has one, it's been anodized.
Thing is, a relatively soft metal such as aluminum will scratch easily, no matter what.
Aluminum is lightweight, fairly cheap, looks good, is a fairly good heat conductor and is easy to machine, hence why it was chosen by Apple in the first place.
No crap, I was proposing that they would use a different aluminum alloy that is composed of a certain percentage of a harder, more scratch-resistant metal.
Obviously I know anodization improves the scratch resistance of pure aluminum alloy, but, the process does not make it scratch resistant enough, in my opinion, that's why I was proposing another process in place of, or in addition to it.