Don't get all 'OHH and AHH' over a sapphire crystal display.
I have a brand new TAG Heuer watch with a 'nearly unbreakable sapphire crystal' which is advertised as being 'more durable than a typical glass crystal', and within a month, had managed to shatter it. I submitted same for warranty repair to Heuer, and was denied a warranty repair due to 'severe damage'...

Only damage was the crystal, everything else was intact, with no scratches or marks of any kind.
It fell from a height of about two feet onto the floor.
I tried everything to get them to admit that it was
possible that the crystal had a flaw in it and should at least be covered for the cost of the crystal, and they stubbornly refused.

I was disgusted and also shocked that a watch that was billed as 'durable' would be so fragile, and that a crystal would shatter from a single accidental drop into a floor... But anyway... There appears to be a way that the crystal can be grown with a flaw that coupled with other stresses, causes the structure to fail under what could be said was 'non unusual stress'. I hope they stay with Gorilla Glass.
Needless to say, I do not wear that watch much anymore.

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Sapphire Crystal sounds sexier than Gorilla Glass.
It depends on what the Gorilla is wearing, I'd suppose...

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Sweet. My watch has a sapphire face and whilst there are scratches all over the bracelet, the face is still pristine. Problem with sapphire on a phone is that although scratch resistant, it easily shatters.
Sapphire shatters too. Depending on how it's processed, it can be made even weaker than glass... I did have a watch that had a sapphire crystal in it that was scratched by contact with grout in a brick wall. It's not magical...