Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
If you look at the sapphire displays on the Vertu phones they don't look as good on an angle. There is a trade off there.
Seriously, who has ever seen, let alone touch, a $5000 feature phone????

Tried all kinds of cases and whatnot and just use a nekid phone. If I drop it Ill buy a new one. I have a white 5, and no bezel marks. I just make sure I don't put it in a pocket with keys or hard objects, and realize if I break it a new one is $600+. A lot of incentive to not treat it like its disposable.


Drop a phone = don't be an idiot. I just watched a review with a 4 in a Armor case, and it more than doubled the thickness of the original phone. If you need that amount of protection you should probably not own a smart phone in the first place.
Cell phones get beat up pretty badly over the course of their lives, whatever the amount of care you treat it with. Putting it on the desk, on a counter, sometimes made of granit, where crud can accumulate, put it in a coat pocket where cigarettes, lighter, keys, food may have been before, or gloves, which, by definition, touch all kind of things. Or a jeans pocket. Putting it in a car storage compartment.

Face it, lint, crud and abrasive materials are everywhere, there is no way an unprotected device will live its life free of scratch. I got an iPhone 3GS that was never dropped, but over time, repeated use lead to wear marks on its back. Same went for my stolen iPod Touch. Same went for my previous MacBook Pro, despite great care taken, three years of daily use put some marks on it. Same went for an iPod Mini (remember that one?).

Putting a case is just common sense, unless you want your phone to look like a well-used tool. No need to go for the heavy stuff. The integral case for the iPad, for example, makes a very decent job and doesn't swear with the iPad looks.

That extra $20 means a 15% increase on BOM costs however…  that means Apple will have to increase the price points of the iPhone by $100 to maintain their 50% margins.
That would make the iPhone hit the $1000 mark. Nice, round number.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.