Yeah but how do you know some of the participants are not first time buyers? You don't know. That is the beauty of the survey. You have to take it at face value.That article makes me question the surveys more. Apple and Samsung keep trading 1 and 2 for years? I guess if I keep buying the same phones over and over I'm happy but how can I be dissatisfied without anything to compare it to. Another would be if I saw I am dissatisfied and I've spent a lot of money does that make me unwise.