Garmin Reacts to Apple Watch Ultra: 'We Measure Battery Life in Months. Not Hours.'

[MacRumors]

Garmin has reacted to Apple's new rugged Apple Watch Ultra, saying in a tweet following the iPhone 14 and Apple Watch event that it measures battery life in "months" and "not hours," promoting its latest Enduro 2 watch for athletes.

While the Apple Watch Ultra has the longest battery life of any Apple Watch to date, with Apple promising up to 36 hours of normal use and up to 60 hours with watchOS 9's new Low Power Mode setting and other optimizations, the Enduro 2 can last significantly longer depending on usage scenarios.

https://twitter.com/x/status/1567986895564738560

Despite Garmin's claim that it measures battery life in months, the company actually advertises the Enduro 2 as having "up to 150 hours of battery life in GPS mode with solar charging" and "up to 34 days of battery life in smartwatch mode." The Enduro 2 has a 1.4-inch solar-powered display, compared to the nearly 2-inch display on the Apple Watch Ultra that can reach a peak brightness of 2,000 nits, the brightest ever in an Apple Watch.

The Apple Watch Ultra also has a wide range of advanced sensors, including the ability to take an ECG, measure blood oxygen level, alerts for high and low heart rates, and a new body temperature sensor focusing on women's health.

The Apple Watch Ultra is offered in a 49mm case and costs $799, while the Enduro 2 costs $1,099. The Apple Watch Ultra was made available for pre-order earlier this week and will begin shipping on Friday, September 23.

Article Link: Garmin Reacts to Apple Watch Ultra: 'We Measure Battery Life in Months. Not Hours.'

 

[BootsWalking]

Apple's response:

"We measure unit sales in millions, not thousands".

 

[dohspc]

Still rather have an Apple Watch over a Garmin. I find Garmins software a mess.

 

[blacktape242]

garmin has darn good watches...

 

[kiensoy]

Well their tweet is true.

 

[macsplusmacs]

I measure it in things I can do with it not days of battery.

But meh.

Different market.

BUT THAT MARKET FOR GARMIN IS GETTING SMALLER AND SMALLER since the Ultra.

 

[Benjamin Nabulsi]

Sure since they have CASIO functions in their products, months sounds about right.

 

[FightTheFuture]

It really is. Apple is getting too smug for the little they innovate. It's all smoke and mirrors.

Reminds me of when Blackberry users would brag of physical keyboards.

 

[TheYayAreaLiving 🎗️]

Awesome! Apple Watch Ultra stole the thunder!

This is an Apple Watch we are talking about. Garmin doesn't do more than half of the things Apple Watch can do.

 

[djcerla]

“We’ve learned and struggled for a few years here figuring out how to make a decent smartwatch,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.”

 

[macsplusmacs]

Reminds me of when Blackberry users would brag of physical keyboards.

What was the blackberry forum phrase they would use.

Tools not toys?


How'd that work out Blackberry.

 

[Mjmar]

Steve Ballmer vibes

 

[Coochie Boogs]

Lol, always shots from the peanut gallery. Garmin, bye.

 

[macintologist]

What I would say to Garmin is this: "Good for you, but it's not an Apple Watch"

 

[HappyDude20]

A standard Apple Watch can do most of what the AW Ultra can do.

After all, the majority of us aren’t trekking to the top of Mount Everest or submerging to Mariana’s Trench.

 

[HelloMikee]

They're really trolling a smart watch? 😂

 

[macsplusmacs]

Garmin sells to Google in 3.....2......1.....

 

[oneteam]

Good for them... next!

 

[Darth Tulhu]

Oh snap. Them fightin' words.

Let's revisit this this time next year and see who wins this fight.

My guess: Apple.

 

[incoherent_1]

Apple's response:

"We measure unit sales in millions, not thousands".

Beat me to it. I was literally going to drop in and say something similar. Well played

 

[patrickdunn]

Should have included, 'we can measure power meters and other athlete tools because we support Ant+'.

 

[Simmias]

I measure the time until Garmin’s bankruptcy in months, not years.

 

[brofkand]

I don't know, if I'm hanging off the side of a mountain - the amount of days my watch will hold a charge seems to be more important than how bright the screen gets or how many complications I can fit on the screen at one time.

 

[Heelpir8]

Garmin watches measure battery life in months because they don’t have to power Apple Watch level functionality.

 

[iPhoneFan5349]

I measure it in things I can do with it not days of battery.

But meh.

Different market.

BUT THAT MARKET FOR GARMIN IS GETTING SMALLER AND SMALLER since the Ultra.

Not really. Nobody would buy an ultra to use it instead of a Garmin.